Your software bill is having a laugh.
Let's fix that.
We help UK businesses replace bloated SaaS with bespoke AI workflows that actually fit. Most clients save £30,000–£60,000 a year. The maths is, frankly, embarrassing.
SaaS rental, or software you actually own?
A genuine comparison from our own books. Same workflow, same outcomes, very different invoice at the end of the year.
The old way
- ×Pay £40,000+/year for software that does 60% of what you need
- ×Glue four tools together with Zapier and a prayer
- ×Watch prices go up every renewal, regardless
- ×Wait 18 months for "feature on the roadmap"
- ×Pay per seat as your team grows
The bespoke way
- ✓Bespoke AI workflows built for your actual processes
- ✓One system, no integration tax, no Zap-shaped bottlenecks
- ✓Fixed-price build, predictable hosting at ~£200/month
- ✓Need a new feature? It ships next week, not next year
- ✓Add 50 users tomorrow. Same hosting bill.
What clients actually save.
No projections, no "up to". These are the savings our clients see in the first 12 months, comparing what they paid before to what they pay now.
The whole pitch, in five lines.
- 1You're paying SaaS prices for software that almost fits.
- 2AI coding tools have made bespoke software 5–10× cheaper than it was 18 months ago.
- 3What used to cost £150k now costs £20k–£50k. What took 6 months now takes 6 weeks.
- 4You own it. We don't. No per-seat fees, no vendor lock-in, no "feature on the roadmap".
- 5If we can't save you £20k+ a year, we'll say so on the call. We've turned more people away than we've signed.
They turned a process that used to take three days into something that runs overnight. The team genuinely understood our compliance requirements before they wrote a single line of code. That, I'm afraid, is rarer than it should be.
Questions you're probably about to ask.
Is this one of those "AI will replace everything" pitches?
No. AI is a tool, not a magic wand. We use it because it's made bespoke software dramatically cheaper to build — but the value comes from what we build, not the fact that AI helped us build it. If anyone's pitching you "AI-everything", be politely sceptical.
What if my SaaS works fine? Why bother?
If it genuinely works fine, don't bother. We'd say so on the call. The clients who benefit most are the ones spending £20k+/year on tools they secretly hate, or trying to glue together four systems that don't quite talk to each other. If that's not you, brilliant — keep doing what you're doing.
How can a bespoke build possibly be cheaper than SaaS?
Two things changed. AI coding tools mean our engineers ship 5–10× faster than they did 18 months ago. And the math compounds: a one-time £30k build vs £40k/year forever. Year two, you're already ahead. Year five, the difference is, well, embarrassing.
What's the catch?
The catch is that you have to actually want it. Bespoke software needs decisions, input, and a bit of patience for the first six weeks. If you'd rather pay HubSpot to make decisions for you, that's a perfectly reasonable trade-off — just an expensive one.
Will you try to upsell me on the call?
No. The call has one job: tell you, honestly, whether bespoke is cheaper than what you're paying now. If yes, we'll quote it. If no, we'll say so. We've turned away more enquiries than we've taken on this year — partly because the numbers don't always work, partly because we'd rather have a smaller pipeline of clients who actually fit.
How long is "the call", really?
30 minutes, on Zoom or Teams. Bring whoever needs to be there — usually one operations person and one technical person. We don't do four-stage discovery processes; if 30 minutes isn't enough for both of us to know whether this is worth pursuing, we're probably not the right fit anyway.
Find out how much you'd save.
30 minutes, no nonsense.
We'll look at what you're spending now, identify what's replaceable, and tell you — directly — what bespoke would cost. If the maths doesn't work, we'll say so. Either way, you'll know.
Book the call →