Apercus is a web-based compliance platform developed by Imobisoft, designed to support pharmaceutical companies in adhering to the ABPI Code of Practice across the content lifecycle.
Rather than operating as a single, linear workflow, Apercus is structured as a set of modular capabilities that can be used independently or together, depending on organisational needs, user roles, and stage of the content lifecycle.
The platform supports three key stages:
- Creative (Content Creation): Tools to assist teams during the development of promotional and informational materials.
- Proactive (Pre-Approval & Compliance Review): Solutions that support Medical, Legal, and Regulatory (MLR) teams in reviewing and approving content before publication.
- Reactive (Post-Publication Monitoring): Ongoing monitoring capabilities to identify and manage compliance risks after content has been released.
Each module can be deployed as a standalone solution or combined into a broader compliance framework, enabling organisations to tailor usage based on specific workflows and responsibilities.
Apercus functions as a flexible MLR compliance system, helping ensure that materials meet regulatory standards enforced by bodies such as the PMCPA.
1. Industry context & challenge
Pharmaceutical companies operating must ensure that all communications, whether aimed at Healthcare Professionals (HCPs) or the General public, strictly comply with ABPI guidelines.
Typical workflow before Apercus
- A pharma company develops a new medicine or conducts research.
- Content is created by an internal team or an external creative agency.
- The material is sent to compliance teams for review.
- Feedback is provided (non-compliant wording, missing citations, etc.).
- Multiple back-and-forth iterations occur.
- Final approval is granted, and the content is published.
Key challenges
- Limited ABPI expertise within creative agencies
- Manual compliance checks leading to inefficiencies
- High turnaround time
- Risk of regulatory breaches and penalties
- Fragmented workflows across departments
- Post-publication compliance risks (social media, websites, etc)
2. Solution: Apercus platform
Apercus was designed to embed compliance into every stage of content creation and distribution, reducing reliance on manual review cycles.
Core value proposition
- Reduce compliance cycle time
- Minimise regulatory risks and financial penalties
- Provide real-time AI-driven compliance feedback
- Enable end-to-end visibility and monitoring
3. Platform Architecture
Apercus is structured across three distinct stages of the content lifecycle, ensuring compliance is embedded from creation through to post-publication monitoring:
- Creative – Content creation
- Proactive – Pre-approval & compliance review
- Reactive – Post-publication monitoring
Each stage contains specialised modules designed to reduce risk, improve efficiency, and ensure adherence to ABPI and internal compliance standards.
Creative Stage (Content Creation)
The Creative stage integrates compliance directly into the early content development process, enabling teams to produce compliant materials from the outset.
Modules
a) Tutor
a) Creator AID
Tutor
An interactive compliance training hub that equips teams with the knowledge required to confidently apply promotional code principles.
Key Capabilities
- Structured learning modules on ABPI compliance
- AI-guided assistance for real-world scenarios
- Practical application of promotional guidelines
- Continuous upskilling for marketing and creative teams
Impact
- Reduces dependency on compliance teams for basic queries
- Builds internal compliance capability across teams
Creator AID
A real-time compliance assistant embedded within the content creation workflow.
Key Capabilities
- AI-assisted content generation (text and visuals)
- Near real-time ABPI compliance validation
- Detection of non-compliant claims or exaggerated language
- Guidance on tone, claims, and promotional boundaries
- SPC Integration: Aligns content with approved product documentation
- Creator guidance engine for best practices
Impact
- Enables compliant content creation from the first draft
- Significantly reduces rework and iteration cycles
2 Proactive Stage (Pre-Approval & Compliance Review)
This stage introduces structured validation before content reaches MLR review, ensuring materials are accurate, complete, and compliant.
Modules
- a) Preparator
b) Validator - c) Pre-Approver
Preparator
A mid-stage quality control tool that prepares content for formal compliance review.
Key Capabilities
- Ensures structural completeness of materials
- Validates alignment with SPC documentation
- Guides proper citation and reference inclusion
- Prepares assets for efficient MLR submission
Impact
- Reduces back-and-forth during approval
- Improves submission quality and readiness
Validator
An objective verification tool focused on factual and scientific accuracy.
Key Capabilities
- Verifies claims against evidence-based data
- Cross-checks references and supporting documentation
- Ensures scientific and medical accuracy
Impact
- Minimises risk of inaccurate claims
- Strengthens credibility of submitted materials
Pre-Approver
A signatory support system designed to accelerate MLR decision-making.
Key Capabilities
- Deep compliance checks aligned with ABPI guidelines
- Heuristic scoring to prioritise risk levels
- Identifies nuanced and complex compliance issues
- Combines structural and factual validation
Impact
- Speeds up approval timelines
- Enables more confident and consistent decision-making
3 Reactive Stage (Post-Publication Monitoring)
Even after approval, compliance risks persist. The Reactive stage ensures continuous monitoring and rapid response.
Modules
- a) Web Monitor
b) Post Sentry - c) Auditor
Web Monitor
A digital surveillance system for tracking live content across platforms.
Key Capabilities
- Web scraping across:
- Company websites
- HCP portals
- External mentions
- Configurable tracking (URLs, frequency, alerts)
Impact
- Identifies compliance risks in live environments
- Enables timely corrective action
Post Sentry
A real-time social media compliance monitoring tool.
Key Capabilities
- Tracks and profiles posts for compliance risks
- Monitors corporate and employee activity
- Detects potential ABPI violations in real time
Impact
- Reduces risk from LinkedIn activity by monitoring corporate and executive accounts.
- Protects brand reputation and regulatory standing
Auditor
An intelligent audit preparation and post-approval review tool.
Key Capabilities
- Automated compliance checks on selected materials
- Heuristic scoring for audit readiness
- Generates structured, audit-ready reports
Embedded Capabilities (Not Separate Modules)
- File Monitoring System
- Randomised sampling (e.g., 10% of materials)
- Reviews internal documentation (clinical, marketing, product data)
- Internal Guidelines Integration
- Aligns company-specific policies with ABPI requirements
- Validates against internal compliance frameworks
Impact
- Ensures ongoing compliance beyond publication
- Reduces audit risk and improves inspection readiness
4. Implementation across workflow
Apercus is designed to operate across all stakeholders:
| Stage | User | Role |
| Creation | Marketing Teams / Creative Agencies | Generate compliant content |
| Review | Compliance (MLR) Teams | Validate and approve |
| Post-Publication | Monitoring Teams | Track and manage risks |
5. Results & business impact
Operational efficiency
- Reduced compliance cycle time
- Minimised back-and-forth iterations
Risk reduction
- Early detection of compliance issues
- Continuous monitoring prevents violations
Cost savings
- Lower compliance overhead
- Reduced risk of regulatory penalties
Scalability
- Applicable across multiple departments and markets
- Flexible for both internal and external stakeholders
6. Strategic significance
Apercus transforms compliance from a reactive bottleneck into a proactive, integrated capability.
Key differentiators
- AI trained specifically on ABPI nuances
- End-to-end lifecycle coverage
- Integration of creative + compliance + monitoring
- Applicability across internal teams and external agencies
Apercus represents a next-generation compliance solution for the pharmaceutical industry. By embedding intelligence into every stage from content creation to post-publication monitoring, it ensures that organisations remain compliant, efficient, and responsive in a highly regulated environment.
The platform not only reduces operational friction but also enables pharmaceutical companies to confidently communicate innovations while maintaining strict regulatory adherence.
