Any webmaster will be able to tell you that the key to a good SEO campaign is approaching it from every angle. From content through to the right social presence, the key to your site’s success often lays in just how much work you are willing to put into it.
Nowhere is this more true than with the on-site side of things. You main aim should always be to make your website as accessible as possible for as many people as possible while always offering something of use. As such, you should always focus on the on-site SEO elements before moving onto anything else. Here we take a look at the top four things you should watch out for.
Title Tags and Meta Descriptions
These are as important today as they ever have been, but it is vital that you understand how to use them correctly to make sure you get the most out of them.
Your title tag should never be more than 70 characters and should not be overloaded with keywords. Simply use it to describe the page it is used for and slot a keyword in of appropriate.
Likewise, your meta description should be kept in the 140 character region and should adequately describe the page. These two tags are usually the first thing a searcher will see of your site, so getting them right is important.
Note here the emphasis on the word “good”.
Having high quality content is the main reason that people will want to visit your website. After all, if you’re just giving them a sales pitch of offering thin pages that have been created for SEO purposes you’re doing little more than giving them a reason to bounce and look somewhere else.
Make sure that you give potential customers a reason to stay on the site and offer them the information that they want and need to convert.
A Call to Action
Speaking of conversion, there is no point having a great website if you aren’t offering your potential customers an easy way to get in contact with you.
A contact form is always a good start, but you should aim to provide as many options as possible to ensure that all customers can get in touch. Make sure that your phone number is prominent and can be be seen on all pages by placing it in the header or footer. The same goes for a company email address.
Not only does this offer options to the customer but it also goes some way to showing that you are a legitimate company in the eyes of Google.
Proper use of images is extremely important. Use too many and you run the risk of making your website slow to load, which is a major negative for those running on slow connections. Use too few and the site looks drab and dated in comparison to the competition.
Make sure that all the images you use are optimised so that they load as quickly as possible and ever forget to fill out the “alt” tag. Not only does this make the site more accessible, but it can also lend an opportunity to slot your keyword in.