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Tips for Developing a Mobile App Content Strategy

Imobisoft blog

App content is not so different to create than normal content. When one hears the phrase “content strategy” it’s natural to think  about websites more than mobile apps. Content has been a key aspect of SEO and general online marketing for so long that it can be difficult to be seen differently. It can be difficult to perceive

However, proper use of content is becoming increasingly important in mobile app development, especially as more users begin to rely on apps to gather information about companies. So what changes do you need to make to your current content strategy to make it workable in the mobile environment? Here are a few things to consider.

Less is More

Users are avoiding big texts when it comes to mobile content. The information that will come into the content app must be short, precise and clear. Your mobile content strategy should always revolve around delivering the maximum message in as few words as possible. Be concise and separate points into different pages if you want to retain the attention of your users.


The user experience is crucial in mobile app development and this extends to your content. Through proper use of colour schemes, you can differentiate your important content from everything else on the site. Always ensure users know how they can access it while providing them with content that is easier on the eyes. Therefore is crucial when taking smaller screen sizes into account.

Get Rid of Clutter

Clutter in a mobile app will always affect the user experience, as adverts and navigational options take up screen real estate that could be used for your content. Clutter distracts from the message you attempt to convey through your content, so examine your pages carefully and really think about what actually needs to be there before releasing them to the public.

Actually Have a Plan

The development phase of your mobile app is also when you should start thinking about the messages you actually want the app to convey. Build your content strategy around these messages and actually start developing your content so you have something that is ready to go upon the app’s launch. Your app provides you in the interesting position of being able to follow a set strategy while also reacting to industry news, so take full advantage of that fact to make your app a trusted resource for users.

Consider The Touch Screen

Links play an important part of the content experience. When using social media take into consideration the placement of the buttons on the screen. The links you want to be clicked by users must be positioned easy for thumbs to access.

Create Guidelines

Despite of who is writing the content, it is important to have some guidelines in place. Restrict word counts and make what you want clear to any independent content creators. If you provide CMS access for immediate content posting, consider limiting the amount of text that writers can place in various fields to keep content to the desired lengths.

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