Getting your mobile app developed is just the first step. Yes, it’s a major one. Without a quality mobile app development team by your side, you’ll end up with an app that doesn’t perform as you want it to.
But let’s assume you’ve gotten all of that sorted and you’re ready to place the app on Google Play and the App Store. Now, you have a bunch of new things to consider.
One of the issues that many people don’t pay attention to is that of their app’s icon. It’s one of the first things your potential users will see, so you really need to think about what your icon will be. Here we’re going to offer up a few tips that will help you to create great app icons.
Make it Unique
Your icon needs to stand out from the crowd. Just look at the apps you have on your own phone to see what we mean. Every single one will be different from the others.
You can use the icon as a means of identifying the app, without even looking at its name. If you can’t do the same with your own icon, this usually means it’s too similar to a bunch of other icons that you’ve seen.
Keep it Simple
You only have a limited amount of space to work with when creating a mobile app icon, so you have to keep things simple.
Think of it in the same way as you would web design. You have a make the most out of your space, without making the icon look too cluttered. Remember that many people look for simplicity when they’re downloading mobile apps, so if your icon looks confusing you create that instant association with the people who see it.
Don’t Bother With Words
Again, we encourage you to look at the apps that you already have on your phone for this one. How many of them use entire words?
We’re willing to be that there aren’t many, and there is a reason for this. Words are difficult to cram into the icon symbol due to its size, and they’re going to overcomplicate things. You could just use the first letter of your brand, with a stylised design, instead.
Picking the Colour
You don’t really have any restrictions to deal with when you’re picking a colour, but that doesn’t mean that you shouldn’t put some thought into it. After all, if the colours you choose easily blend into a mobile device’s background wallpaper, your app won’t stand out from the others on a user’s device.
A lot of people create icons with blue backgrounds because these make use of many people’s favourite colour. Of course, you should also try to include any colours that are synonymous with your brand, especially if you’re well-established.
Test the Icon
Always try to get some opinions from potential users before you upload the icon to Google Play or the App Store.