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The Key Elements of a Great Responsive Website

Imobisoft blog

Since its formation, Imobisoft has seen the digital landscape change and evolve enormously. The advent of social media, the rise of mobile, and ever-changing web development technology has led to the Internet being the primary resource for marketing for companies all over the world.

One of the key changes to come from this digital revolution is the rise of responsive web design. When smartphones were first introduced, businesses needed to act fast to ensure their mobile offerings matched up to their desktop ones. This led to double the work in web development, resulting in higher costs.

Today, website developers are able to offer sites built using responsive design techniques, which offer complete solutions and allow for the sites to be viewed across all devices, regardless of screen size or browser.

So what makes a responsive website great? Here we examine some of the key elements that we feel all responsive websites need to have.

The Reduce Webmaster Effort

Having all of your web design needs met through responsive design means you get to avoid the hassle of having to update content over a variety of different media. Instead, webmasters and developers need only make one update, wherever it is needed, and it is immediately reflected on the website regardless of the device being used to access it.

Simple Navigation

Navigation has caused issues for webmasters since the advent of the internet age. Keep it too simplistic and you force users to waste time searching for the valuable content on your website. Make it too complex and you damage the aesthetic appeal of the site will underemphasizing the areas that you really want to highlight. As such, the best responsive websites are able to find the perfect balance with navigation, offering distinct categories for users to visit and additional navigational options as they explore the site.


The most obvious feature of a responsive website is still worth noting. They should be compatible with all devices and browsers, making them just as easy to use on an iPhone running Safari as they are on a desktop using Microsoft Edge. Developers must put time into testing to ensure the sites operate as expected across all browsers and devices, and thought must be placed into ways to make the site easier to use on mobile devices. For example, swiping and other touchscreen functionality needs to be incorporated for added usability in cases where a mouse and keyboard aren’t being used.

Proper Branding

Websites have always been seen as a way to enhance branding and the same is true of responsive design. The best leave you in no doubt about where you are or the purpose of the company that owns the site. Branding should be prominent without overwhelming the content on the site.

Fast Download Speeds

With so many people using broadband and 4G connections, it can be easy to forget that many people still have fairly slow connections, often due to lack of availability of faster connections in their areas. Your responsive website needs to cater for these users to be as accessible as possible, so try to keep download times to a minimum by using optimised media and strong servers.

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