The Pros and Cons of Bespoke CRMs
When choosing a customer relationship management (CRM) system, you must consider several issues. Your budget is a huge one, as too are the things that you need the system to be able to do in order to make the most out of your customer data.
However, the main choice may relate to whether you use an off-the-shelf software, or a bespoke CRM. Each has its plus and minus points. Here, we’re going to look at the good and the bad of using a bespoke CRM.
A bespoke CRM takes your business, and only your business into account. Instead of trying to adapt to how the CRM does various tasks, you specify exactly what you need from it. Your developers then code your desired features into the CRM.
This simplifies installation too. You know from the off that the CRM will be compatible with your other business software and systems because it’s been designed that way.
While some off-the-shelf solutions allow you to brand certain aspects of them, you’ll never exercise as much control as you do with a bespoke CRM. You can build your branding in from the ground floor, truly taking ownership of the software in the process.
This lends you more authority when you show the CRM to others. Business partners will come away feeling impressed, and trusting your system more. Furthermore, a branded, bespoke CRM is less likely to fall victim to hacking and other security threats.
Your bespoke CRM doesn’t have to be limited to only your company. In fact, many businesses profit from their bespoke CRMs by selling the technology onto their competitors.
You may need to draw up an agreement with your CRM developer to white label your software. However, if you can get the paperwork sorted, your CRM could become another income stream for your business. Imagine being able to charge a licensing fee to every company that wants to use your CRM.
There’s no getting around the fact that a bespoke CRM will usually cost more to develop and implement than an off-the-shelf software. Developers may have to learn new skills and do more research to implement the features that you want. This all takes time, which equals more money out of your pocket.
As a result, you have to weigh up whether the benefits you get from the bespoke software justify the amount that it costs.
With an off-the-shelf solution, you usually have an entire community of potential developers to choose from whenever you need to make changes.
You don’t get that with a bespoke CRM. The odds are that you’ll have to use the same developer for the lifetime of the software. As a result, you need to put plenty of research into finding a good and reliable developer. Furthermore, it pays to outline any future costs in the initial contract, else you may open yourself up to paying more than you should for new features.
As you can see, there are positives and negatives to developing a bespoke CRM for your business. Contact Imobisoft today if you have any further questions.