Digital Marketing Services

Over 300 million people enter over 2 billion search terms into Google every single day. Can your company really afford to miss out on this huge potential client base? Talk to us and we will be happy to help your business find the right customers.

Engage with customers in a whole new way. With the social networking boom, digital marketing is one of the most important business tools. Imobisoft will drive content through Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more to market your company in an innovative way. Each online platform has its rules, benefits and pitfalls, and we will help you develop the right strategy for your business.

Digital marketing  is rapidly becoming one of the most important marketing tools available to the modern business. Applications such as Facebook have millions of users worldwide and these social media sites are the ideal way to build productive relationships with partners and prospective clients. Social media can help your company grow as more people become aware of it, and can also provide a platform from which you can advertise your services directly to your subscribers.

In addition to the above,  Imobisoft has well-established Search Engine Optimisation (SEO) tools and techniques that will ensure that, with time, your website will reach page one in all of the major search engines, including Google, Yahoo and Bing, for your selected key terms.

Optimising Content

Our expert content writers can craft content that is fully optimised to ensure that search engines pick up on the key terms that have been decided upon.

Links

Utilising extensive links throughout the site means that search engines are more likely to notice your site.

Content Updating

Search engines such as Google look for sites that are updated regularly and give them priority over ones that aren’t.

Blogging

Blogging allows for your company to build relationships with other bloggers and expand your web presence.

Keyword Research

We trawl search engines to find the most commonly used terms in association with your business. We then utilise this information to optimise your site.

Monitoring

New websites are created every day and search engines alter their algorithms. Imobisoft monitors your website’s SEO and alters it to suit these changes.

The product strategy issues facing established businesses are magnified for start-ups, as they need to break into their markets while simultaneously ensuring their products serve their needs. Imobisoft can create a roadmap to success that takes the particulars of your business and its market into account when formulating product strategy.

Not only do we offer flexible enterprise software development, mobile app creating and digital services to start-ups, allowing them to get what they need within their budgets, but we also provide a consultancy service that leverages the many years of experience the Imobisoft team has across a wide range of industries to your advantage.

Getting your application or software support completed is only the first step. Providing the support needed to ensure it stays running and is maintained in the face of a constantly evolving digital landscape is crucial.

Imobisoft offers a software support and maintenance package that contains a plan of action for your software in order to meet the base levels of performance and reliability that users expect.

Digital

The modern web environment is changing all of the time and digital strategies that used to be kept separate from other marketing and business plans are now integral to their success. Without an effectively-marketed, responsive website that works well on all devices, your company will begin to fall behind the pack. Imobisoft has its roots in digital development and marketing and our techniques and capabilities have evolved alongside the web technologies that are so crucial to your company’s success.

Web Development

Long gone are the days when you could pepper a website with empty content and expect people to visit it or purchase services from your company. In the modern marketplace, your website is a reflection of who you are as a business and what you provide to consumers. Don’t allow it to provide the wrong impression and make sure you have a website that draws people in and engages them, no matter what device they use to view it.

Digital Marketing

Search engine optimization (SEO) is more important now than it has ever been. Your strategy should bring SEO together with social media, online brand management techniques and email marketing. Our team has been helping businesses expand their online presences for years and we can help you do the same.

Web Applications

Rare is the software solution that doesn’t maintain some form of online component. Whether it’s linking to online databases, making use of cloud-based resources or simply providing easier access to users, your applications need to make effective use of web technologies to operate effectively. Imobisoft can develop bespoke web applications that integrate with your existing software and help you customize out of date applications to bring them in line with modern digital requirements.

The quality of testing procedures ensures you don’t experience unforeseen challenges with your software in the future. Imobisoft has a team dedicated to ensuring your software runs as it should across all platforms.

Our Team

The Imobisoft team has evolved alongside the software we develop and the tools that we use. This means we have seen the challenges that they can present and know how to resolve them. Our dedicated quality assurance team has your satisfaction in mind and is capable of finding any issues.

Comprehensive Testing

We create enterprise software solutions and web applications that need to be accessible on multiple devices, in addition to working cross-platform and on any web browser. We complete numerous iterations of the project cycle to ensure the software we produce experiences smooth performance, no bugs and works across mobile and traditional devices.

Auditing and Consulting

Imobisoft’s vast experience across multiple platforms also means that we can offer consulting and software auditing services that help you highlight issues in your existing software so they can be remedied. Don’t allow your business processes to be held up by poor software.

What We Test

We take a five-pronged approach to testing that covers every aspect of the software we produce.

  1. Functionality – Does it work as it is supposed to on all fronts?
  2. Performance – How does the software perform when pushed to the limits and does this provide what the business needs?
  3. Compatibility – Will the software work on all devices and browsers, where needed?
  4. Security – Does the software have any security flaws that might be exploited?
  5. Usability – Does the software make the user experience as simple as possible by providing an intuitive interface?

Once these questions have all been answered, your software is ready to go.

Not all developers are able to deliver what they promise. Some underestimate the scale of their projects, leading to them cutting and running before they are completed, whereas others are simply not equipped with the tools needed for the job.

Imobisoft is not one of those developers. In addition to providing comprehensive enterprise software and mobile applications, we also offer consultancy services that will help you get stalled projects up and running again. 

How we can help you

We will work with you to identify areas of concern and develop a plan to bring your project to fruition. Once that plan is in place, our talented team will conduct the turnaround process or provide you with the additional advice you need to get the project up and running again.

Start-up Product Strategy

The product strategy issues facing established businesses are magnified for start-ups, as they need to break into their markets while simultaneously ensuring their products serve their needs. Imobisoft can create a roadmap to success that takes the particulars of your business and its market into account when formulating product strategy.

Not only do we offer flexible enterprise software development, mobile app creating and digital services to start-ups, allowing them to get what they need within their budgets, but we also provide a consultancy service that leverages the many years of experience the Imobisoft team has across a wide range of industries to your advantage.

Market & Product Research

If you don’t know who is out there and what your consumers want, you place yourself at an immediate disadvantage when launching your products. Extensive market and product research needs to be carried out so you know your competition, what they do and what sets you apart from the pack.

Imobisoft can help you understand your current position in the market and help you develop the marketing techniques you need to move forward. In doing so, we help you improve your business intelligence, ensuring future decisions are made with more comprehensive information.

We help you understand what your customers need so you can figure out how to help them. Using the latest technologies and methods, we help you meet those requirements in whatever way you deem fit for your business.

While we are primarily an enterprise software and mobile application developer, Imobisoft is also able to offer consulting services that will help you make the most out of the software you have and implement the improvements you need to bring your business processes up to speed.

Our consulting services cover four categories:

  1. Software scoping
  2. Software evolution
  3. Market acceleration strategies
  4. Project recovery services

Software Scoping

Many company’s struggle to understand the full scope of their projects, leading to underestimations that stretch budgets and consume more time.

At Imobisoft, we are able to help you analyse your needs and define the goals of your software projects, thus defining their scope. We will help you prioritize tasks and develop project blueprints that can be followed all the way to successful implementation of the software.

Our team will work with you to understand why you need new software and how it will affect your business. We will help you take everything into account, from development through to staff training and software installation so all of your bases are covered.

Software Evolution

As the needs of your customers and business evolves, so to must the software that you use. Since the year 2000, software has evolved constantly from basic websites and clunky enterprise solutions to the point where businesses can now offer in-depth and complex mobile applications that offer much more than even the most comprehensive software could provide at the beginning of the millennium.

Imobisoft can help you meet the demands of an ever-evolving world by offering a consultancy service that helps you identify areas of your business that are lagging behind. Our team is always evolving alongside the tools that we use, allowing us to help you keep pace with competitors.

Market Acceleration Strategy

Having a piece of software developed is only half of the battle. If nobody knows about it, even the best applications can fall by the wayside. Unfortunately, many businesses do not understand how to get their new software out there, especially those that are new to the technological sphere.

That’s where Imobisoft comes in. We offer a consultancy service that will help you plan every stage of your marketing acceleration strategy, helping you get your software out there faster than you ever thought possible.

There is are a number of specific routes that can be taken to make sure software gets to the people who need it and we offer a bespoke consulting service that will help you pick the one that is right for you. Your marketing plan will take everything from mitigating risk through to identifying the best marketing channels to give your software the best start and ensure its success is sustained in the long run.

Got a question, or can't find what you're looking for? Call us on 024 7615 8240