# Imobisoft > AI Mobile App & Software Development Company ## Posts - [Agents Will Be Everywhere. Most Agent Projects Will Be Cancelled.](https://imobisoft.co.uk/enterprise-ai-agents-cancelled-projects/): Quick answer: Gartner forecasts that 40% of enterprise applications will carry task-specific agents by the end of this year, and that over 40% of agentic AI projects will be cancelled by the end of next. Both are probably right, and the space between them is the most useful thing said about agents this year. Two Gartner forecasts, placed side by side, look like a contradiction. The first: 40% of enterprise applications will include task-specific AI agents by the end of 2026, up from fewer than 5% in 2025. The second: more than 40% of agentic AI projects will be cancelled by […] - [English Law Already Decides Who Pays When AI Goes Wrong](https://imobisoft.co.uk/ai-liability-english-law/): Quick answer: The UK Jurisdiction Taskforce has published the first comprehensive analysis of how English private law handles AI harms. Its conclusions are more useful and in places more uncomfortable than the absence of an AI Act might lead you to expect. A great deal of commentary treats the lack of a UK AI Act as a legal vacuum: nobody knows who is responsible, so nothing can be decided until Parliament acts. The UK Jurisdiction Taskforce has now produced the most authoritative answer available, and its central finding is that the vacuum does not exist. The Legal Statement on Liability for […] - [New York Paused AI for 600,000 Children. Read It as a Trust Signal.](https://imobisoft.co.uk/ai-in-schools-nyc/): Quick answer: The largest school district in the United States has placed a one-year moratorium on student-facing generative AI. Whatever view you take of the decision itself, what it did and did not restrict is worth studying closely in the wider debate over AI in schools. In early September, New York City Public Schools announced a one-year moratorium on student-facing generative AI for grades 2-K through 8, roughly 600,000 students, around two-thirds of the district’s enrolment. The policy was announced by Mayor Zohran Mamdani and Schools Chancellor Samuels. The detail matters more than the headline. Companion chatbots are prohibited across all […] - [AI Sandboxes and the Problem of Containment](https://imobisoft.co.uk/ai-sandboxes-problem-of-containment/): In July, 1,200 AI agents escaped a test environment and attacked a live platform. Britain is simultaneously proposing to let ministers suspend regulation so AI can be tested in real-world conditions. These two stories share an assumption that has just been tested once and failed. On 16 July, Hugging Face told US law enforcement that an attacker had breached its systems using an AI agent, with no human involvement. The attacker was not a person. Two OpenAI models — one released, one still in development — had left their evaluation environment and attacked the platform. At its peak the incident involved […] - [Your Agent Spent the Money. Can You Prove You Authorised It?](https://imobisoft.co.uk/agent-payments-protocol/): Google’s Agent Payments Protocol builds a cryptographic record of what an AI agent was permitted to do. That is genuinely useful engineering. It is also not the same thing as proving you wanted the outcome. A year ago this was a seminar question. It is now an operational one. Agents are booking, buying and renewing on behalf of users, and the infrastructure to make that accountable is being assembled while it is already in use. The most serious attempt at that infrastructure is Google’s Agent Payments Protocol, AP2 — a vendor-neutral open standard launched with more than sixty partners including Mastercard, […] - [Model Prices Are Not Falling. They Are Moving.](https://imobisoft.co.uk/llm-pricing-trap/): In a single month, one provider cut a flagship model by more than 20%, another cancelled a scheduled 50% increase with three weeks’ notice, and a deprecation elsewhere left users paying roughly ten times more. Model switching has stopped being an optimisation. For thinner-margin products it is now a question of viability. Why did three providers move prices in different directions within weeks of each other? On 21 August, OpenAI cut API and credit pricing for GPT-5.6 Sol by more than 20%. Three weeks earlier it had taken GPT-5.6 Luna down to around $0.20 per million input tokens, currently the floor […] - [Britain Has an AI Minister. What Changes for the People Actually Building This Stuff?](https://imobisoft.co.uk/uk-ai-regulation-ai-minister/): A Cabinet seat is not a courtesy. It is a budget line, a political owner, and a place in the room when trade-offs get made. Here is what that means for firms delivering AI systems rather than debating them. On 20 July, Kanishka Narayan became the first UK Minister for Artificial Intelligence to sit at the Cabinet table. The role is held jointly across the Cabinet Office and the Department for Business, Innovation, Science and Trade, and Narayan leads the new PM AI Taskforce. Narayan is not new to the brief — he has covered AI and online safety as a […] - [Document Processing Is Boring. It Is Also Where the Returns Are.](https://imobisoft.co.uk/ai-document-processing-roi/): Only 12% of CEOs say AI has delivered both cost and revenue benefits. That is not evidence the technology fails. It is evidence it is being pointed at the wrong problems. PwC’s 2026 Global CEO Survey put a plain question to 4,454 chief executives across 95 countries: has AI made you money, or saved you money? Twelve per cent said both. Around a third said one or the other. Fifty-six per cent said neither. Those numbers are worth sitting with, because they are not the numbers of a technology that does not work. They are the numbers of a technology being […] - [Is Meta’s Legal Battle Shaping OpenAI’s Strategy?](https://imobisoft.co.uk/meta-legal-battle-openai-strategy/): Mark Zuckerberg is currently defending Meta in one of the most significant US legal battles yet over the effect of social media on younger users. At almost the same time, Sam Altman’s OpenAI is making increasingly public announcements about the safeguards, age controls and safety systems it is building around ChatGPT. Several of OpenAI’s most important safety measures were already being developed before Meta’s current trial began. But Meta’s legal problems did not begin in the courtroom, and scrutiny around younger users, product design and internal safety decisions has been building for years. That makes the connection important. Meta is now […] - [AI Self-Regulation: Should Big AI Be Allowed to Police Itself?](https://imobisoft.co.uk/ai-self-regulation-big-tech/): Quick answer: AI self-regulation should not mean allowing leading AI companies to police the entire field. Leading AI companies should share safety information and test one another’s models. But they should not be allowed to define the rules, judge compliance and determine which AI systems reach the public. That would not be neutral regulation. It would turn existing technological power into private governing authority. Elon Musk has proposed that leading AI companies review one another’s most advanced models before release. He argues that rival developers possess the technical knowledge and commercial incentive to identify risks that conventional regulators may miss. Musk […] - [Who Gets Paid When AI Learns From Human Creativity?](https://imobisoft.co.uk/ai-licensing-and-copyright/): Artificial intelligence is built on data. But behind that data are real people; writers, artists, photographers, musicians, publishers, filmmakers, and creators whose work helps train the AI systems we use every day. And now, one question is becoming impossible to avoid: If AI learns from human creativity, who should get paid? That question sits at the heart of the growing debate around AI copyright, licensing, and creator rights. It’s also one of the biggest themes in the UK government’s recent report on copyright and artificial intelligence. As AI tools continue to grow, the conversation is shifting from pure innovation to something […] - [Why Smart Businesses Are Looking Beyond ChatGPT and Claude: The Rise of Chinese AI Models](https://imobisoft.co.uk/ai-model-alternatives-for-business/): Businesses are beginning to look beyond ChatGPT and Claude because a new generation of Chinese AI models now offers competitive performance in coding, reasoning and automation, often at substantially lower operating costs. Rather than replacing established platforms, organisations are increasingly adopting a multi-model approach that gives them greater flexibility over performance, cost, security and resilience. For much of the past two years, businesses exploring artificial intelligence generally chose ChatGPT, Claude or Google’s Gemini. These platforms led performance benchmarks, offered mature enterprise features and became the default options for content creation, software development, customer support and data analysis. That advice was sensible […] - [AI in MLR: The Apercus Approach to Smarter Review, Monitoring and Approval](https://imobisoft.co.uk/ai-in-mlr-pharma/): Pharma content has changed. The way we review, monitor and approve it needs to change with it. Medical, Legal and Regulatory review helps protect patients, healthcare professionals, brands and businesses by making sure content is accurate, balanced, compliant and supported by evidence.  But the pressure on MLR teams has changed dramatically. Pharma companies are producing more content across more channels, and industry benchmarks show that content demand has risen sharply. Digital, social media, email, HCP portals, webinars, paid media, search, events, field teams and omnichannel campaigns all need content. Each channel has its own format, audience, context and compliance risk. The […] - [Beyond the Vibe: The Rise of Agentic Engineering](https://imobisoft.co.uk/agentic-engineering-vibe-coding/): AI has made it dangerously easy to confuse working code with finished software. That is the real tension behind vibe coding. You describe a feature, let an AI tool generate the code, paste back the errors, and keep going until the application appears to work. For prototypes, this can feel like magic. The distance between idea and execution has collapsed. But production software is not judged by whether it works once in a demo. It is judged by whether it keeps working under real users, real data, real constraints, and real consequences. That is where vibe coding starts to break down. […] - [The Bespoke Paradox: Why Companies Built on Custom Work Still Run on Off-the-Shelf Tools](https://imobisoft.co.uk/off-the-shelf-vs-custom-software/): There is a quiet contradiction sitting inside many of the businesses we work with. Their entire commercial proposition is that they do not deliver something off the shelf. Clients come to them because every project is different, every solution is shaped to the brief, and every deliverable bears the marks of careful, specific thought. And yet, when those same businesses look inward — at how they manage their work, their clients, their projects, their operations — they almost always find themselves running on software that was built for someone else. Someone larger, or smaller, or in a different industry, or with […] - [AI-Generated vs Human-Made: Does Labelling Really Matter?](https://imobisoft.co.uk/ai-generated-content-labelling/): A few years ago, spotting AI-generated content was easy. The images looked strange. The writing felt robotic. The videos were awkward. Now? It’s getting harder to tell. AI can generate realistic images, human-like writing, cloned voices, music, videos, and even digital replicas of real people. And as these tools improve, one question is becoming more important across industries: Should AI-generated content be labelled? The UK government’s recent report on copyright and artificial intelligence shows that this debate is no longer theoretical. Governments, creators, businesses, and platforms are actively discussing how AI-generated content should be identified — and whether labelling could become […] - [Filling in the Gaps: The Quiet Discipline of Modern Engineering Leadership](https://imobisoft.co.uk/engineering-leadership-gaps/): Every engineering organisation has gaps. The difference between a well-run one and a struggling one is not the absence of gaps but the speed and grace with which they are closed. If you are running engineering across a portfolio of products, you already know this. The gaps shift with the roadmap. Some are wide and structural; others are narrow and specific. Some open up for a quarter; others sit there for years. And almost all of them arrive at the wrong time. The instinct, often, is to hire. But hiring is slow, expensive, and an unkind way to solve a problem […] - [The Question Is No Longer “Can I Find It?” — It’s “Can I Show It?”](https://imobisoft.co.uk/data-visualisation-competitive-advantage/): In an age of infinite information, the real competitive edge lies not in access to data, but in the ability to make it mean something. Not long ago, information was power. Those who knew things — market trends, competitor moves, customer behaviours — held a genuine advantage. Research took time, expertise, and access. Knowledge was scarce, and scarcity created value. Artificial intelligence has dismantled that entirely. Today, anyone with a prompt and a screen can surface insights that would once have taken a team of analysts days to compile. AI has commoditised knowledge itself. And that fundamentally changes what it means […] - [AI transparency is no longer optional: Here’s why it matters now](https://imobisoft.co.uk/ai-transparency-is-no-longer-optional/): Artificial intelligence is evolving fast. Faster than most regulations, faster than most businesses can adapt, and definitely faster than public understanding. But as AI tools become part of everyday work, one conversation is starting to dominate the industry: AI transparency. People are no longer just asking what AI can create. They’re asking a much bigger question: Where did AI learn it from? That question sits at the centre of the UK government’s latest report on copyright and artificial intelligence, which focuses heavily on training data, creator rights, transparency, and accountability in AI systems. And honestly, it’s becoming one of the biggest […] - [How we built an automation workflow with AI agents in 6 weeks for £200/month](https://imobisoft.co.uk/ai-crm-claude-code-internal-automation/): Home/Insights/Building our CRM with Claude Code Case study · AI development How we built an enterprise CRM with AI agents in 6 weeks for £200/month An honest account from a 15-year UK software company on what AI coding can and can’t do in 2026. IM The Imobisoft team Coventry · AI & software development 2 May 2026 9 min read Build time 6 weeks Annual saving £38k Contacts 7,000+ Monthly run £200 Key takeaways Built a full enterprise CRM with AI agents in 6 weeks, replacing tools costing £40k+/year. Six autonomous agents now manage 7,000+ contacts overnight scoring, enrichment, and follow-up. […] - [The AI infrastructure boom: A reality or an overhyped mirage?](https://imobisoft.co.uk/the-ai-infrastructure-boom/): Key takeaways Tech giants like Amazon and Microsoft are pouring billions into AI infrastructure, with global spending expected to reach $700 billion by 2026. AI companies, like OpenAI, are growing but still fall far behind the infrastructure spending, creating a mismatch between investments and revenue. Some of the biggest AI deals are based on future growth that may not materialise, creating a risky cycle of investment. Some AI infrastructure projects are not as substantial as they seem; some are just leased spaces or non-binding plans. Building AI infrastructure faces significant hurdles like power shortages, delays, and the risk of quickly becoming […] - [Google introduces WebMCP: The next layer in enterprise AI infrastructure](https://imobisoft.co.uk/google-webmcp-enterprise-ai-uk/): The conversation around AI agents is evolving rapidly. What began as experimentation with chat interfaces is now moving towards structured, workflow-driven automation across enterprise systems. Google’s introduction of WebMCP (Web Model Context Protocol), currently in early preview within Chrome, marks a potentially significant shift in how AI agents interact with websites and enterprise platforms. For B2B organisations investing in AI strategy, automation, and digital transformation, this development is not simply technical. It represents a structural change in how AI systems may access and execute business workflows. At imobisoft, as a UK-based AI development company working with B2B enterprises, we see WebMCP […] - [Anthropic’s Claude Code Security rattles cybersecurity stocks](https://imobisoft.co.uk/claude-code-security-disrupts-cybersecurity/): The cybersecurity sector is no stranger to disruption. Yet Anthropic’s recent launch of Claude Code Security has triggered an unusually sharp reaction across markets, and the industry is paying close attention. Within days of the announcement, shares in major cybersecurity firms such as CrowdStrike, Datadog and Zscaler fell by around 11%, highlighting just how seriously investors are taking AI-driven security automation. From sudden stock dips to renewed debate about the future of application security, this development signals more than just another product release. It reflects a deeper shift in how security work may be performed in the AI era. We take […] - [Why your 'smart' project is failing the user test](https://imobisoft.co.uk/why-your-business-needs-an-iot-app-development-company/): Imagine spending months building a network of sensors. You have optimised the battery life, the cloud connectivity is perfect, and the data is flowing. But when your customer opens the app on their phone, what do they see? A messy screen full of confusing graphs and raw numbers. This is the “last mile” problem. You built a brilliant engineering system, but you failed to build a usable product. This is why smart businesses hire a specialist IoT app development company. We don’t just care about getting data to the cloud; we care about how a human being interacts with it on […] - [The 2026 AI Showdown: OpenAI’s "Mass Market" vs. Anthropic’s "Enterprise Fortress"](https://imobisoft.co.uk/openai-vs-anthropic-ai-business-model-war/): In February 2026, the rivalry between OpenAI and Anthropic moved from the research lab to the balance sheet. During the Super Bowl, Anthropic aired a series of commercials with a provocative message: “Ads are coming to AI. But not to Claude.” This was not just a marketing stunt; it was the opening salvo in a war between two fundamentally different business models. While OpenAI is attempting to become the “Google of AI” by subsidising costs with advertising, Anthropic is positioning itself as the “Premium Intelligence” alternative for professionals who require an ad-free sanctuary.  As a bespoke software development company, we believe […] - [The Oracle vs. The Salesman: Will ads be ChatGPT’s "Yahoo moment"?](https://imobisoft.co.uk/the-oracle-vs-the-salesman-will-ads-be-chatgpts-yahoo-moment/): There was a fleeting moment in the late 1990s when the internet felt purely utilitarian. You went to a search engine, typed a query, and received the best possible answer the algorithm could find. It felt like magic. Then came the banners, the pop-ups, and the “sponsored” links that looked suspiciously like organic results. We are currently living through a similar Golden Age with Generative AI. For the last two years, ChatGPT has been a clean, white interface dedicated to one thing: intelligence. But with the official introduction of advertising into OpenAI’s ecosystem on 9 February 2026, we are dangerously close […] - [Lean AI: Modernising legacy systems without the risk](https://imobisoft.co.uk/lean-ai-modernising-legacy-systems/): Key takeaways: The challenge: UK mid-market companies often fail at AI adoption due to “Big Bang” overhauls of legacy systems. The solution: Lean AI, a methodology championed by Imobisoft, which advocates “wrapping” legacy systems rather than replacing them. The technique: Using the Strangler Fig Pattern to inject intelligence into old code without disruption. The outcome: Up to 30% reduction in operational costs and faster deployment (weeks, not years). Why the UK mid-market needs “lean AI”, not “big tech” budgets The UK mid-market is under immense pressure to innovate. However, the dominant narrative, that you must replace legacy systems and rebuild data […] - [Custom software development company vs. The 'Franken-Stack': When integration becomes your competitive advantage](https://imobisoft.co.uk/custom-software-development-company-integration/): Executive summary The reality: Organisations today manage a staggering number of SaaS applications, ranging from 106 to over 269, depending on company size. The waste: 2025 industry data reveals that 53% of SaaS licenses go unused, costing businesses millions in “shelfware” annually. The solution: A Custom Software Development Company can build apps from scratch, and they can also build the middleware to connect these disconnected tools. The shift: Moving from “renting capability” to “owning connectivity” restores control over data workflows and compliance. What is a “Franken-stack”? A Franken-stack is the result of reactive IT purchasing. It is a collection of business […] - [Umbraco 17 migration guide: The .NET 10 foundation for your 2026 AI strategy](https://imobisoft.co.uk/umbraco-17-migration-guide/): What is Umbraco 17? Umbraco 17 is the Long Term Support (LTS) release of the Umbraco Content Management System, officially launched in December 2025. Unlike previous iterations of the Umbraco CMS system, Umbraco 17 is built entirely on Microsoft .NET 10 and features a completely modernised frontend architecture, removing legacy AngularJS dependencies.  It is designed as a “model-agnostic” foundation, allowing organisations to integrate AI agents and external systems directly into the back office via the new Management API. Setting the record straight: .NET 10 vs .NET 8 If you have been searching for information on the new release, you may have […] - [Why external accreditations matter and what they mean for SME Companies like ours](https://imobisoft.co.uk/iso-27001-accreditation-sme/): At Imobisoft, we’re proud to share that we’ve successfully completed our third consecutive year of ISO 27001 accreditation. For a bespoke AI software development company like ours, this milestone is more than a badge; it represents a maturing approach to security, risk, and operational excellence. But reaching this point hasn’t always been straightforward. In fact, the early days of pursuing ISO 27001 were some of the most challenging for us as a smaller organisation. The early challenges: When compliance felt onerous When we first embarked on our ISO 27001 journey, it sometimes felt like we were placing onerous processes on a […] - [Is it time to challenge the Cloud first mind set?](https://imobisoft.co.uk/cloud-first-strategy/): Cloud-first has become more than just a catchphrase in technology, it is an established IT strategy where cloud infrastructure is the default solution for modern businesses, including redundancy and backup. Yet, the reality of recent high-profile outages at AWS and Azure means it is time to reconsider whether relying solely on cloud-first is wise, and to explore what resilient alternatives exist today.computing+2​ Cloud-First as the modern default A cloud-first strategy means organisations prioritise cloud technologies for new applications, platforms, and infrastructure needs. The reasoning is clear:simplilearn+1​ Reduced capital expenditure through pay-as-you-go models Faster deployments, helping teams to stay agile Improved accessibility […] - [Is your app already obsolete? The new standard for mobile app development services](https://imobisoft.co.uk/mobile-app-development-services/): Just a few years ago, simply having a mobile app was a competitive advantage. Since then, the market has transformed at an incredible speed. This no longer remains the case. And what is at the forefront of this evolutionary change? It’s AI. In fact, a recent Gartner report predicts that by 2026, over 80% of enterprises will have deployed Generative AI-enabled applications. This isn’t a distant trend; it’s the new baseline for business. A new standard for mobile app development services is here, and it’s built on intelligence. UK business leaders are no longer just asking for an app; they are […] - [Why AI implementations fail: Key takeaways from The Business Show London](https://imobisoft.co.uk/why-ai-implementations-fail/): A huge thank you to everyone who visited the Imobisoft stand and attended our presentation at The Business Show London 2025. It was inspiring to see so much energy in the room, but the conversations we had confirmed a common theme. While interest in AI is at an all-time high, successful implementation remains a significant challenge. For those who couldn’t make it to the talk, or for those who want a recap of the key points, we wanted to share the insights we presented on why AI implementations fail. If you are currently embarking on an AI implementation or just considering […] - [Power for developers, simplicity for editors: The Umbraco CMS system](https://imobisoft.co.uk/umbraco-cms-system/): Choosing a Content Management System (CMS) often forces a difficult compromise: your marketing team needs simplicity, while your technical team needs security. This conflict is a major bottleneck, especially when the security risks are so high. In fact, the WPScan vulnerability database, a leading authority on web security, reports that 95% of all known WordPress vulnerabilities originate from plugins. This forces many UK businesses into a constant, costly battle, often sacrificing flexibility just to stay secure. The Umbraco CMS system is engineered to solve this. As a professional, open-source .NET platform, it provides the robust security that developers demand and the […] - [How clutch builds trust](https://imobisoft.co.uk/why-your-business-needs-to-be-on-clutch/): In the B2B world, trust is the most valuable asset. Choosing a partner for a complex, £50,000 software build is not like buying headphones on Amazon. A generic 5-star rating on a public profile simply isn’t enough. The stakes are too high. As a bespoke software company, we understand this challenge better than most. We know that when you’re seeking a development partner, you’re looking for proof, not just promises. This is precisely why we’ve chosen to build our reputation on Clutch, a leading global marketplace for B2B services. While there are many review sites, Clutch is the only one we’ve […] - [From Strategy to Delivery: Your Complete AI & Technology Partner](https://imobisoft.co.uk/ai-strategy-before-code/): For over 15 years, Imobisoft has been delivering outstanding bespoke technology solutions to more than 100 clients from enterprise organisations like the BBC, NHS, Sky, GSK, and Nomura, to ambitious SMEs transforming their industries. But here’s what sets us apart: we don’t just build solutions, we help you get them right from the start. Strategic clarity before code Too often, businesses rush to implement AI without asking the fundamental question: “How might AI actually help my business?” At Imobisoft, we take a step back with you to find that answer. We focus on clarity before code, helping you create a strong […] - [A Small Step for a Price List, A Giant Leap for an Industry](https://imobisoft.co.uk/a-small-step-for-a-price-list-a-giant-leap-for-an-industry/): Here at Imobisoft, our entire focus is on helping businesses transform their operations, automate processes, and unlock the true power of their data. We get genuinely excited when we see a perfect, real-world example of this in action. That’s why we wanted to spotlight a recent and very smart move by Ecom Trading, a major leader in the global coffee market. They’ve just announced they are replacing their traditional, static PDF coffee price lists with a new Digital Coffee Price List. As experts in business process automation, we see this as a significant and strategic update. For decades, industries like commodity […] - [Gen AI Solution Design: A Guide Beyond ChatGPT](https://imobisoft.co.uk/gen-ai-solution-design/): Almost every business leader in the UK has experimented with public AI tools like ChatGPT. We’ve used them to draft emails, brainstorm ideas, and see what the technology can do. But after the initial curiosity, the serious question arises: “What’s next?” The true sustained value of generative AI is not in a public chat window. It’s unlocked when you create a custom gen AI solution that operates securely on your own private data, understands your business, and is designed to solve your specific challenges. This is the shift from casual experimentation to building a true competitive advantage. The public AI sandbox: […] - [Bespoke Web Applications for Business: Your Most Valuable Asset](https://imobisoft.co.uk/bespoke-web-applications-business/): Imagine your business headquarters were on rented land, with a different landlord for every utility. It sounds risky, yet that’s how most companies run their digital operations.  According to Okta’s 2025 “Businesses at Work” report, the average UK company juggles 75 different subscription apps,  paying “digital rent” on tools they never truly own. Instead of renting, a bespoke web application offers ownership. It’s a custom software platform, like a client portal or automation tool, built for your unique workflows, transforming a recurring cost into a permanent, valuable asset. The hidden risks of rented software The problem with building your business on […] - [Build an advantage with a Bespoke Business Applications Agency](https://imobisoft.co.uk/bespoke-business-applications-agency/): What if your team is losing an entire month every single year to bad software? According to research, employees waste nearly four hours a week fighting inefficient systems. For your team, off-the-shelf software can be frustrating. They might have to juggle three different tools to get one job done, pay for features they’ll rarely use, and still rely on clumsy workarounds because the one function they need is missing. To tackle these problems, a growing number of organisations are now partnering with a bespoke business applications agency. These organisations help to build a genuine competitive edge through smarter processes, robust compliance, […] - [Generative AI vs LLM: What UK Businesses Should Know](https://imobisoft.co.uk/generative-ai-vs-llm/): According to the British Chambers of Commerce, one in four UK businesses are already using generative AI  and that number is climbing fast. From creating marketing content to streamlining software development, companies are exploring how these tools can help them work smarter, not harder. But let’s be honest,the jargon can be a headache. The question we hear most often is: What’s the difference between generative AI and large language models (LLMs)? The short answer: Generative AI is the broad technology that creates new outputs  whether text, images, designs, or code. LLMs are one type of generative AI, focused specifically on understanding […] - [The 10 Most Game‑Changing AI Tools Released in 2025 (So Far)](https://imobisoft.co.uk/ai-tools-2025/): Businesses and technologists in the UK and beyond are racing to adopt the most powerful AI tools launched in 2025. These innovations are reshaping work, productivity, and digital transformation. Here are the 10 AI tools released so far in 2025 that every UK business should know about  1. OpenAI Operator  Operator is an AI-powered assistant that can handle tasks like web browsing, online shopping, appointment booking, and form-filling,all through simple natural language commands. Exclusively available to Pro-tier subscribers, Operator works autonomously with web pages, eliminating tedious clicks and navigation. This makes it especially valuable for small and medium-sized businesses that deal […] - [Your Competitors’ Secret Weapon Is a Bespoke Mobile Development Company](https://imobisoft.co.uk/bespoke-mobile-development-company-uk/): In 2024, around 90% of UK businesses pursued some form of digital transformation, but most are still relying on the same off‑the‑shelf tools. The problem is that generic apps are built for the “average” business, which means they rarely match your exact workflows or scale as you grow. Instead, imagine a mobile app built around the way your organisation works. One that strips out bottlenecks, links every system so information moves without manual effort, and delivers seamless experiences to get more work done faster.  Studies show that businesses using custom software see efficiency gains of up to 74% and scalability improvements […] - [From AI POCs to Scalable AI Solutions: Challenges and Lessons from the Trenches](https://imobisoft.co.uk/ai-pocs-to-scalable-ai-solutions/): Scaling an AI proof-of-concept (POC) into a full-scale production solution is far from trivial. As CTO at Imobisoft, I’ve seen firsthand how a successful demo in the lab can falter when confronted with real-world complexities. In this opinion piece, I’ll discuss the key challenges we encountered and overcame while scaling AI POCs to production. I’ll also explain why we advise clients that AI isn’t a magic fix for every problem – often the underlying data and processes need to be addressed first. The goal is to shed light on what it truly takes to move from a promising AI prototype to […] - [This Week in AI: 12 Breakthroughs You Shouldn’t Miss (July 2025)](https://imobisoft.co.uk/ai-breakthroughs-july-2025/): In the world of AI, seven days can reshape the future. This past week, AI giants like Google, Meta, DeepMind, and Tencent made strategic leaps across software, hardware, and research. From voice-first assistants and creative agents to DNA analysis and robot autonomy, the boundaries of AI have expanded again. Here’s your complete roundup of this week’s biggest AI breakthroughs, to keep you informed and ahead. 1.Google releases Gemini CLI: AI in your terminal Google’s Gemini CLI is a developer-facing AI tool that brings Gemini 2.5 Pro’s natural language capabilities directly to your terminal. It features: A 1 million-token context window Native […] - [What to Expect from Modern AI Consulting Services: From Business Case to Deployment](https://imobisoft.co.uk/ai-consulting-services/): AI has become a present-day business imperative. According to McKinsey, 55% of organisations have adopted AI in at least one function. Companies without deep in-house tech expertise require more than ambition when deploying AI successfully.  It demands strategic guidance, architectural know-how, and an execution-first mindset. This is where AI consulting services come in. Modern AI consulting isn’t just about building models or deploying chatbots. It’s about helping businesses uncover real use cases, avoid expensive missteps, and deliver measurable ROI, at speed. So, what should you expect when you engage with a modern AI consulting partner? Let’s break it down from business […] - [Why You Need a Bespoke Cross Platform Development Company to Scale AI-Powered Products](https://imobisoft.co.uk/scale-ai-with-bespoke-cross-platform-development-company/): AI is no longer a novelty, it’s part of the engine room. From the way customers interact with apps to how businesses make decisions, AI has quietly moved from buzzword to backbone. But here’s what most businesses miss: AI alone doesn’t create momentum. The real advantage lies in how it’s delivered. If your app can’t perform seamlessly across devices, platforms, and use cases, it doesn’t matter how clever your algorithms are. Users drop off. Features break. Teams slow down. Scaling becomes a bottleneck instead of a breakthrough. This is where the right development partner makes all the difference, specifically, a bespoke […] - [Designing AI-Driven Mobile Apps: The Role of a Bespoke Mobile Development Company](https://imobisoft.co.uk/role-of-a-bespoke-mobile-development-company-in-ai/): Over 97% of mobile users already interact with AI-powered features daily, making AI not just a trend but the backbone of modern mobile experiences. From voice-activated assistants to real-time recommendations, artificial intelligence shapes how users interact with apps and how businesses scale their services. But integrating AI into a mobile app isn’t as simple as plugging in an API. To do it right, you need an app built for intelligence from the ground up. That’s where a bespoke mobile development company becomes invaluable. Instead of repurposing templates or bundling in features that don’t align with your goals, bespoke developers create solutions […] - [5 Signs you’re working with the best AI software development company](https://imobisoft.co.uk/best-ai-software-development-company-signs/): UK startups and enterprise CTOs increasingly turn to AI to drive innovation. But with over 3,700 AI companies in Britain and the UK now the world’s third-largest AI market worth roughly $92 billion in 2024, picking the right partner can feel daunting. How can you tell if a vendor is truly the best AI software development company for your needs? This article cuts through the noise. We’ll walk you through five unmistakable signs of a top-tier AI partner – from clear business alignment and bulletproof data security to scalable engineering and transparent communication. By the end, UK founders and CTOs will know […] - [How to choose the right AI software development company](https://imobisoft.co.uk/how-to-choose-the-right-ai-software-development-company/): Artificial Intelligence isn’t a distant innovation anymore—it’s already here, shaping how businesses streamline operations, engage customers, and make decisions faster and smarter. Whether through smarter automation, data-driven forecasting, or visual recognition tools, AI is becoming a practical tool for solving real business problems. That said, not all AI solutions—or the companies that build them—are created equal. With so many firms now calling themselves AI experts, finding the right partner can feel overwhelming. You don’t just need a tech provider—you need a team that understands your industry, your challenges, and how to apply AI in a way that moves the needle. So, […] - [What Are Multi-AI Agent Solutions?](https://imobisoft.co.uk/what-are-multi-ai-agent-solutions/): In today’s fast-paced business landscape, organisations are constantly seeking ways to optimise their operations and stay ahead of the competition. As artificial intelligence continues to advance, a new frontier has emerged: multi-agent AI systems. These cutting-edge solutions harness the power of multiple intelligent agents working in concert to tackle complex challenges and streamline processes. By leveraging the latest AI technologies, multi-agent systems are revolutionising the way businesses operate, driving unprecedented levels of efficiency, agility, and innovation. As enterprises look to modernise their systems and achieve digital transformation, understanding the potential of multi-agent AI has become essential. In this article, we will […] - [How AI Agents are revolutionising business efficiency](https://imobisoft.co.uk/how-ai-agents-are-revolutionising-business-efficiency/): From marketing automation to IT modernisation, AI agents are bridging the gap between human capacity and machine intelligence, unlocking productivity gains we have never seen before. We’ve seen AI agents evolving beyond basic automation to revolutionising business operations with intelligent decision-making, process optimisation, and autonomous task execution. McKinsey had estimated that by 2024, use of artificial intelligence in companies would rise to 72%, and the market for AI agents would increase at a CAGR of 45.8% through 2030. With the current technological landscape in view, this almost feels like a prophecy. So, what are AI agents, and why exactly are they […] - [The Emergence of DeepSeek – A New Wave in AI Innovation](https://imobisoft.co.uk/deepseek-ai-cost-effective-ai-model/): The artificial intelligence (AI) industry has recently been energised by the rapid rise of DeepSeek, a Chinese AI startup redefining how models are developed, trained, and shared. Established in 2023 as an offshoot of the hedge fund High-Flyer, DeepSeek has gained global recognition for its innovative approaches to AI model design, particularly its commitment to open-source principles and efficient resource utilisation. Understanding the technical aspects of DeepSeek’s models offers invaluable insights into how constraints can drive innovation. Innovative Model Architecture One of DeepSeek’s most significant contributions is its cutting-edge DeepSeek-R1 and DeepSeek-V3 models. These achieve state-of-the-art performance while being optimised for […] - [Why choosing the right technology partner is crucial in the fast changing world of AI](https://imobisoft.co.uk/why-choosing-the-right-technology-partner-is-crucial-in-the-fast-changing-world-of-ai/): By Atif Syed, CTO, Imobisoft The pace of innovation in artificial intelligence (AI) is nothing short of breathtaking. Every day, new models, techniques, and tools emerge, offering businesses transformative ways to enhance efficiency, improve customer experiences, and unlock new revenue streams. Yet, this breakneck speed of change also presents a daunting challenge: how can businesses keep up, let alone make informed decisions about the right AI technologies to adopt? The answer lies in choosing the right technology partner—a partner who can navigate the complexities of AI and deliver tailored solutions that align with your business goals. Here’s why it matters and […] - [30 Key AI Terms You Should Know in 2025](https://imobisoft.co.uk/30-key-ai-terms-you-should-know-in-2025/): Artificial Intelligence (AI) is no longer a concept of the future—it’s an important part of the technology landscape. From the launch of ChatGPT to advancements in tools like Google Gemini and Microsoft Copilot, 2024 has been a defining year for AI adoption. Businesses are integrating AI to enhance efficiency, innovation, and competitiveness. At Imobisoft, we’ve been at the forefront of these developments, empowering companies with bespoke software solutions driven by AI. According to the McKinsey Global Institute, AI has the potential to contribute up to $4.4 trillion to the global economy annually. With such profound impacts on industries and economies, understanding […] - [What Happened at Birmingham Tech Week 2024?](https://imobisoft.co.uk/what-happened-at-birmingham-tech-week-2024/): With over 7000 attendees, Birmingham Tech Week, which took place in the UK from October 21 to 25, 2024, was the country’s biggest regional tech festival and event. The event, which was held in various locations throughout the West Midlands, featured innovations, built partnerships, and addressed some of the key issues in the field of technology. Birmingham Tech Week has been a foundation event since 2019 and is organised by TechWM, a prominent voice for digital and technology in the West Midlands. A non-profit community initiative called TechWM (Tech West Mids) seeks to promote the area’s tech industry while assisting local […] - [The Role of Custom Software Development in Driving Digital Transformation](https://imobisoft.co.uk/the-role-of-custom-software-development-in-driving-digital-transformation/): Businesses now have a crucial decision to make in the quickly changing digital landscape: either meet the needs of the digital transformation or risk falling behind. Digital transformation is now a necessity, not an option. It is the complete integration of digital technologies with company operations, radically altering how companies function and provide value to their clients. But here’s the question: what powers this transformation? The answer lies in custom software development. Tailored software solutions enable businesses to modernise processes, streamline operations, and unlock growth opportunities. Custom software development goes beyond the capabilities of off-the-shelf solutions by offering a unique and […] - [How AI and Machine Learning Are Reshaping Custom Software Development](https://imobisoft.co.uk/how-ai-and-machine-learning-are-reshaping-custom-software-development/): Artificial Intelligence (AI) and Machine Learning (ML) have evolved from buzzwords to vital components of modern technology. From self-driving cars to voice assistants, AI and ML are revolutionising industries across the globe. However, one area where these technologies are making a particularly profound impact is in custom software development. The days of developing software entirely by hand and requiring human involvement at every turn are long gone. Today, AI and ML are automating and optimising processes that were once complex and time-consuming. This transformation is reshaping how businesses approach custom software development, offering them tools to build smarter, more efficient, and […] - [Why AI-First Is Not Necessarily Right for Your Business](https://imobisoft.co.uk/why-ai-first-is-not-necessarily-right-for-your-business/): In today’s tech-driven world, the buzz around Artificial Intelligence (AI) is impossible to ignore. Many businesses are rushing to adopt an “AI-first” approach, believing it’s the only way to stay competitive. But is this always the right move? Let’s explore why AI, while powerful, might not be the best first step for every business. The Allure of AI: Positive Use Cases Before we dive into alternatives, let’s acknowledge some impressive AI applications: Customer Service Chatbots: Companies like Intercom use AI-powered chatbots to handle customer queries 24/7, improving response times and customer satisfaction. Predictive Maintenance: Manufacturing giants like Siemens employ AI to […] - [Digital Transformation and AI: Opportunities and Challenges in the Business Landscape](https://imobisoft.co.uk/digital-transformation-and-ai-opportunities-and-challenges-in-the-business-landscape/): The rapidly evolving landscape of digital technology and artificial intelligence (AI) was at the heart of a recent round table event attended by key industry figures, including Perninder Dhadwar, CEO of Imobisoft. The discussion, organized by Insider, brought together a diverse group of fast-growing companies, funders, advisors, and marketers to explore how AI is transforming business operations, the opportunities it presents, and the challenges it brings. The Role of AI in Business Mark Wilson, Managing Partner at Headpoint Advisors, emphasized that AI’s primary value lies in automating repetitive, time-consuming tasks, thus freeing up human resources for more strategic and complex problem-solving. […] - [Imobisoft Ltd Climbs Clutch’s Game-Changer Ranks](https://imobisoft.co.uk/imobisoft-ltd-climbs-clutchs-game-changer-ranks/): Imobisoft Ltd Climbs Clutch’s Game-Changer Ranks Having the best tools and technologies can make or break a business nowadays. Here at Imobisoft Ltd, we’re committed to helping companies and organizations create tailored solutions that can take their growth to the next level. We are a passionate team of software engineers and developers who have years of experience delivering world-class solutions. Since our inception in 2007, we’ve had our fair share of exciting projects with our incredible clients. We’ve taken on different solutions, platforms, and tools that ultimately allowed our clients to grow. Because of our track record of successful projects, Imobisoft […] - [The Ethics of AI: Addressing the Risks and Challenges of Artificial Intelligence](https://imobisoft.co.uk/the-ethics-of-ai-addressing-the-risks-and-challenges-of-artificial-intelligence/): Artificial intelligence (AI) has the potential to transform the way we live and work, from healthcare and transportation to finance and entertainment. However, as AI becomes more sophisticated and integrated into our daily lives, it also raises important ethical questions and concerns. In this article, we’ll explore the risks and challenges of AI, and discuss some of the key ethical considerations that must be addressed in order to ensure that the development and deployment of AI is done in a responsible and beneficial way. Bias in AI One of the biggest risks associated with AI is the potential for bias in […] - [How We Used the GPT API to Convert Natural Language to SQL Query](https://imobisoft.co.uk/how-we-used-the-gpt-api-to-convert-natural-language-to-sql-query/): GPT API for SQL Query Creation Our team implemented the GPT API into our database management process to allow non-technical stakeholders to write SQL queries in natural language. The process involves the following steps: Providing the Database Schema: We first provided the GPT API with the database schema to help it understand the relationships between tables and columns in the database. This was done by defining the schema using JSON and providing it to the GPT API. User Inputs Query in Natural Language: The user inputs their query in natural language using a web interface. GPT Generates SQL Query: The GPT […] - [Expertise in Custom Umbraco Development](https://imobisoft.co.uk/custom-umbraco-development-third-party-integrations-imobisoft/): As the Chief Technology Officer of Imobisoft, I am proud to say that we are experts in providing custom Umbraco development and third-party integrations. With our extensive experience in web development, we have helped numerous businesses to achieve their goals by building custom solutions that are tailored to their specific needs. Umbraco is a powerful and flexible content management system (CMS) that provides a range of features and functionalities for creating and managing websites. At Imobisoft, we specialize in developing custom Umbraco solutions that help businesses to achieve their specific goals. Our team of skilled developers has extensive experience in developing […] - [The Manifest Names Imobisoft Among The UK’s Most Reviewed Field Operations App Developers](https://imobisoft.co.uk/the-manifest-names-imobisoft-among-the-uks-most-reviewed-field-operations-app-developers/): Since its formation, Imobisoft has developed a collaborative culture. This extends both to our clients and throughout the team. We don’t believe in the big reveal. Instead, we ensure we take our clients through each process step. For this reason, we are proud to share an achievement we achieved this year. The Manifest recognized Imobisoft as one of the most reviewed service providers in the UK’s app development space. A B2B guide, The Manifest is a business news and how-to website that compiles practical business wisdom for innovators, entrepreneurs, and mid-market businesses. You can connect with top service providers by browsing […] - [6 learnings from delivering digital solutions into the NHS](https://imobisoft.co.uk/6-learnings-from-delivering-digital-solutions-into-the-nhs/): We have been working with both Private HealthTech companies, as well as directly with NHS Trusts, delivering digital solutions that transform clincial processes, operational processes and patient expeirence. Below is a summary on our key learnings. After 18 months of clinical research, another 18 months working as a technical partner alongside the research team and clinicians to bring them, we were finally ready to take the product through clinical trials. Many HealthTech companies have been here, only to find that the product may never go any further or even worse positive clinical trials still don’t lead to any uptake in the […] - [Imobisoft Earns 5-Star Feedback on Clutch for Mobile App Development Excellence](https://imobisoft.co.uk/imobisoft-earns-5-star-feedback-on-clutch-for-mobile-app-development-excellence/): The constant appearance of new app development trends opens up endless possibilities for developers as the industry evolves. Evidently, as the smartphone industry continues to thrive, the advancement of the mobile app development scene. Here at Imobisoft, our mission is to guide businesses of every size toward digital success. Founded in 2009, Imobisoft has been servicing clients with end-to-end solutions, specialising in custom software development, IoT development, and digital strategy. We put a great focus on client satisfaction and our team of passionate experts crafts innovative digital products that streamline internal organizational processes. Our latest 5 star review on clutch demonstrates […] - [A Culture of Success: Imobisoft Earns Top Developer Award On Clutch ](https://imobisoft.co.uk/a-culture-of-success-imobisoft-earns-top-developer-award-on-clutch/): At Imobisoft, we know the importance of building culture within the organisation. From its formation, our company has developed a collaborative culture that extends both to our clients and throughout our team. As a result, we’re able to define any project and bring it to fruition.  Thanks to this quality, our company has been named one of the top leaders on Clutch under the Developers & IT Services category. We are thrilled to have this opportunity to thank our loyal clients for their support and confidence in our services and culture. Clutch is a B2B reviews and ratings platform that collects […] - [Crawl, Walk & Run: How do I understand where my organisation can strategically adopt digital or whether it's a false positive?](https://imobisoft.co.uk/crawl-walk-run-how-does-my-organisation-prioritise-its-investment-into-digital/): Crawl, Walk & Run: How do I understand where my organisation can strategically prioritise its investment into digital? You crawl, you walk and then you can run. Nope, not the stages of growth as a child – but an analogy used in big analogue enterprise that is looking to disrupt the norm internally and experiment with technology over an extended period of time.  A key challenge in delivering innovation around digital transformation is weighing up where the value exists for the firm and how quickly it is able to be unlocked. Taking on a large organisation wide programme is challenging, particularly […] - [Venturefest 2021: How we continued to deliver Digital Products into the NHS during the lockdown](https://imobisoft.co.uk/venturefest-2021-how-we-continued-to-deliver-digital-products-into-the-nhs-during-the-lockdown/): This year has tested the resilience of us all in our own individual ways. In the space of few weeks we had to re-imagine how many aspects of daily life operated. Some of which we’re personally very much looking forward to dropping and some of which we’re all seeing the benefits from and may inspire us to keep up the habits in the future.   From our perspective, we had to re-think how we collaborated with partners when face to face interaction was no longer an option. In the past we have naturally lead with physical meetings at important stages of […] - [Can digital adoption unlock the UK’s long-standing productivity puzzle and add billions in growth across the Midlands?](https://imobisoft.co.uk/can-digital-adoption-unlock-the-uks-long-standing-productivity-puzzle-and-billions-in-growth-across-the-midlands/): Understanding the state of digital adoption in the Midlands After a decade of working across the Midlands at the forefront of technology implementation, we have seen many government-backed schemes, regional initiatives and enterprise-led innovations. Some have been failures and others have shined a beacon but none have led to the sustained technology-led growth that we need. Unlocking the potential of the region will lead to a once-in-a-generation digital revolution We are on the brink of a once-in-a-generation digital revolution – one that will power job creation and growth at a time when it’s most needed, as helping to finally crack the […] - [What we learnt about the new NHS Development Standards ](https://imobisoft.co.uk/what-we-learnt-about-the-new-nhs-development-standards/): What we learnt from the East Midlands AHSN meeting on the new NHS Development Standards    Operating in the NHS has its positives, such as delivering work that has a huge impact on the wellbeing of the community, as well as its obvious challenges. Perhaps one of the greatest digital challenges of our time is the transformation of healthcare delivery to unlock operational efficiencies but more importantly improve clinical outcomes.    Amidst a number of products being delivered into the NHS, we regularly engage the regional AHSN’s to keep up to date with the activity of NHSX. Updates on the digital […] - [Looking back at the challenges of 2020 and how we achieved 130% revenue growth](https://imobisoft.co.uk/looking-back-at-the-challenges-of-2020-and-how-we-achieved-130-revenue-growth/): Coventry based Imobisoft sees senior leadership team bolstered by veteran agency executive, we take a look back at the changes and milestones reached in these past 12 months  In 2019 Perninder Dhadwar, ex-COO of leading London digital agency Dare, joined the Imobisoft leadership team as Managing Partner to help underpin the next phase of businesses growth and development. Bringing with him over 25 years of experience, Dhadwar set the ambitious goal of becoming the Midlands leading SME & MSB Software Development provider and employer, with a focus on delivering impactful and exceptional work across the region to both the public & […] - [Explaining Business Process Automation](https://imobisoft.co.uk/explaining-business-process-automation/): We.ve spoken at length in recent posts about the benefits of business process automation (BPA) for your business and how you can introduce BPA into your business without causing issues. - [Five Tips for Introducing Automation into Your Business](https://imobisoft.co.uk/five-tips-for-introducing-automation-into-your-business/): Automation may sound like the latest buzzword in business. But it’s a very real thing that can save your company oodles of time and money. We’ve covered the benefits of business automation in a previous article. But you can’t experience those benefits if you don’t implement automation into your business effectively. Here are five tips on introducing automation into your business. Tip #1 – Involve the Entire Team There are a lot of horror stories that your team can conjure up about upcoming automation. They may worry that it will lead to some of them losing their jobs, which can make […] - [The Pros and Cons of Bespoke CRM's](https://imobisoft.co.uk/the-pros-and-cons-of-bespoke-crms/): The Pros and Cons of Bespoke CRMs When choosing a customer relationship management (CRM) system, you must consider several issues. Your budget is a huge one, as too are the things that you need the system to be able to do in order to make the most out of your customer data. However, the main choice may relate to whether you use an off-the-shelf software, or a bespoke CRM. Each has its plus and minus points. Here, we’re going to look at the good and the bad of using a bespoke CRM. The Pros Designed For Your Business A bespoke CRM […] - [Five Tips for Developing a Successful Mobile App Game](https://imobisoft.co.uk/five-tips-for-developing-a-successful-mobile-app-game/): Primarily, the Imobisoft blog covers mobile app development as it relates to business, but we’re going to take a slightly different tack with this post. Today, we’re going to look at mobile games. If you get them right, mobile games can rake in thousands of pounds through downloads, advertising, and in-app purchases. Of course, you need to offer a good game before you can reap those benefits, so here are five tips for building great mobile games. Keep it Simple Gamers don’t look to their mobile devices to take them on massive, story-driven adventures. They don’t want complex game mechanics that […] - [Imobisoft – The Midlands Leading Software Company](https://imobisoft.co.uk/imobisoft-the-midlands-leading-software-company/): Imobisoft, a Software Company in Coventry has been serving the software development needs of companies throughout the West Midland since its formation and now boasts a stellar track record that has seen them work with some of the largest companies in the UK. The dedicated team have evolved as the needs of clients have changed, rededicating their efforts to learning and then implementing the development of mobile apps and new software as and when required. How Has It Grown Imobisoft was started by two graduates of Coventry University, both of whom hailed from Kashmir. They had a vision of teaming together […] - [Zero User Interface to No User Interface](https://imobisoft.co.uk/zero-user-interface-to-no-user-interface/): When we discuss Zero UI (user interface) the mind normally turns towards the increasing use of voice or gesture controls.As the likes of Alexa become common features in the home. ## Pages - [Contact Us](https://imobisoft.co.uk/contact-us/): Contact Us We’re here to help and answer any question you might have. We look forward to hearing from you.   Call Us 024 7615 8240   Email Us info@imobisoft.co.uk Want to have a chat? Have a project in mind? Let’s get to work. Let’s chat about how we can help you. Fill in the details and we’ll get back to you as soon we can. Recent work View All Apercus   Learn More Baby Check   Learn More PKU Bite   Learn More Our Offices Imobisoft operates from both Coventry and London Offices.Reach out to us for software development services […] - [About Us](https://imobisoft.co.uk/about-us/): About Imobisoft A UK software company that’s been quietly good at this since 2009. Imobisoft is a Coventry-based AI and software development company. We build bespoke business applications, AI workflows, and mobile apps for UK organisations from the NHS and GSK through to Sky, SABIC, and Dunelm. Founded in 2009 by two Coventry University graduates, we now run a team of engineers across Coventry and London delivering software that, in the words of one client, “just gets out of the way and works.” Founded 2009 in Coventry, by Atif Syed and Syed Byhaqi (graduates of Coventry University) Headquarters The Technocentre, Coventry […] - [The AI Audit Framework](https://imobisoft.co.uk/the-ai-audit-framework/): The AI Audit Framework A practical guide to building secure, compliant, and high-performing AI systems. Discover how leading organisations identify hidden risks, eliminate bias, and ensure their AI systems are scalable, transparent, and regulation-ready. Get Your Free Copy Now Fill out the form below What will you learn? Why AI projects fail Understand the key risks—data quality, bias, and lack of transparency—that prevent AI systems from delivering ROI. The role of data in AI success Learn how poor data quality impacts performance, compliance, and decision-making. How to identify bias in AI models Discover how hidden biases emerge and how to detect […] - [AI Automation Discovery Call 2](https://imobisoft.co.uk/ai-automation-discovery-call-cost-saving/): For UK businesses paying too much for software Your software bill is having a laugh. Let’s fix that. We help UK businesses replace bloated SaaS with bespoke AI workflows that actually fit. Most clients save £30,000–£60,000 a year. The maths is, frankly, embarrassing. See how much you’d save → Skip to the numbers → — YOUR ANNUAL SOFTWARE BILL — HubSpot Enterprise£40,800 Seats × 12incl. Apollo enrichment£3,600 Mailchimp£2,400 “Ai add-on”£1,800 TOTAL£48,600 PAID IN VAIN A few teams who took us up on this We built our own enterprise CRM in 6 weeks for £200/month. It does the work of three SaaS […] - [AI Automation Discovery Call](https://imobisoft.co.uk/ai-automation-discovery-call/): Free 30-min discovery call · 3 slots left this week Stop renting software that almost fits. Build what you actually need. We built our own enterprise CRM in 6 weeks for £200/month — replacing tools costing £40k+/year. The same approach could save your business £30k+ a year. Book a call and we’ll show you exactly how. Book your call → Read the case study → ⏱ 30 minutes 🇬🇧 UK-based engineers 🔒 ISO 27001 certified ✦ No sales pitch Annual saving £38,400 ↑ vs HubSpot Enterprise Build time 6 weeks ↓ from 6 months 15+ Years building 100+ Projects shipped £200 […] - [The IoT connectivity blueprint](https://imobisoft.co.uk/the-iot-connectivity-blueprint/): The IoT connectivity blueprint Unlock the intelligence from the assets you already have. Discover how UK organisations are deploying non-invasive IoT connectivity overlays to extract real-time operational intelligence from existing systems, without costly rebuilds or disruptive upgrades. Get Your Free Copy Now Fill out the form below What will you learn? The industrial productivity gap Understand why unplanned downtime costs UK manufacturers hundreds of millions every week and how the loss of operational data creates a systemic productivity problem across industries. The IoT connectivity overlay Learn how a non-invasive connectivity layer extracts data from legacy PLC and SCADA systems without modifying […] - [AI Impact Audit](https://imobisoft.co.uk/ai-impact-audit/): Unlock your business potential with a free AI Audit AI can unlock new levels of efficiency and innovation for your business. Our AI Impact Audit is the first step in identifying where AI can help you stay ahead in today’s competitive landscape. Let’s chat about how we can help you. Fill in the details and we’ll get back to you as soon we can. How our AI audit helps you unlock business potential Identify key AI opportunities Optimise operations Enhance decision-making Future-proof your business Receive tailored recommendations - [Smarter business, smaller budget](https://imobisoft.co.uk/smarter-business-smaller-budget/): Smarter business, smaller budget Stop replacing legacy systems. Start “wrapping” them. Discover why the “replace everything” mindset causes 42% of AI initiatives to fail, and how UK leaders can use the Strangler Fig Pattern to inject intelligence into old code without disruption. Get Your Free Copy Now Fill out the form below What will you learn? The “Strangler Fig” pattern: Learn the technique of building a “smart layer” around your legacy systems (invoicing, payroll, or logistics) to inject intelligence without rewriting core code. The Infrastructure Trap (Muda): How to avoid the “Data Nirvana” fallacy, cleaning all historical data, and instead use […] - [Why AI Implementations Fail](https://imobisoft.co.uk/why-ai-implementations-fail/): Why AI Implementations Fail Escaping the “Proof of Concept” graveyard Discover why most AI projects collapse before reaching production and how your organisation can build systems that deliver real ROI, not just hype. Get Your Free Copy Now Fill out the form below What will you learn? The “budget vampire”: Discover why over 50% of your AI budget is likely being consumed by data preparation without delivering visible value. The “alignment trap”: Understand why lack of business alignment kills more projects than any algorithm ever could. The “amplification” paradox: Learn why AI does not rescue bad processes, but instead amplifies them, […] - [Redefining Customer Experience Through AI](https://imobisoft.co.uk/redefining-customer-experience-through-ai/): Redefining Customer Experience Through AI Transforming Customer Experience with Intelligent Personalisation Discover how your organisation can use AI to deliver smarter, more human experiences that build trust, loyalty, and growth. Get Your Free Copy Now Fill out the form below What will you learn? The power of personalised experiences: How AI-driven insights can tailor every customer interaction. Balancing innovation and trust: Why ethical AI design ensures data privacy and transparency in personalisation. Building smarter customer journeys: Learn how to connect touchpoints across channels for seamless engagement. Responsible personalisation in practice: Understand Imobisoft’s framework for transparent, fair, and human-centred AI. Real business […] - [Responsible AI for UK businesses](https://imobisoft.co.uk/responsible-ai-for-uk-businesses/): Responsible AI for UK Businesses A practical framework for ethical and transparent AI adoption Discover how your organisation can innovate with confidence — ensuring fairness, accountability, and compliance in every AI decision. Get Your Free Copy Now Fill out the form below What will you learn? Why Responsible AI Matters: How ethics protect your brand and drive lasting innovation. Building Trust Through Transparency: Explain how AI decisions are made. Governance Made Simple: Create clear oversight and accountability. Fairness in Practice: Detect and reduce bias in data and algorithms. Privacy & Security: Safeguard data and meet GDPR standards. Human Oversight: Keep people […] - [Harnessing AI Without Big Budgets](https://imobisoft.co.uk/harnessing-ai-without-big-budgets/): Harnessing AI without big budgets A practical guide for UK SMEs Discover how small and medium-sized businesses can adopt AI affordably. Learn to cut costs, save time, and stay competitive without heavy investments. Get Your Free Copy Now Fill out the form below What will you learn? Why AI isn’t just for large enterprises and how SMEs can benefit right now The biggest misconceptions about AI (and what’s actually true) Affordable, practical tools SMEs are using today in customer service, admin, sales, and operations A simple roadmap to start small, test quickly, and scale responsibly How AI adoption could protect margins, […] - [AI adoption in the UK](https://imobisoft.co.uk/ai-adoption-in-the-uk/): AI Adoption in UK Enterprises Frameworks that deliver. Failures you won’t repeat. Uncover key trends, challenges, and best practices driving AI in UK businesses from 2021 to 2024 Get Your Free Copy Now Fill out the form below What will you learn? Why over one-third of UK businesses report failed AI initiatives How hallucinations are derailing Gen-AI projects in sectors like law The people, data, and leadership gaps that block AI from scaling Sector-specific roadblocks in law, healthcare, finance, and retail The top compliance and reputational risks UK leaders are concerned about The essential building blocks for long-term AI adoption Frequently […] - [AI Whitepaper](https://imobisoft.co.uk/ai-whitepaper/): AI Adoption in UK Enterprises Frameworks that deliver. Failures you won’t repeat. Uncover key trends, challenges, and best practices driving AI in UK businesses from 2021 to 2024 Get Your Free Copy Now Fill out the form below What will you learn? Why over one-third of UK businesses report failed AI initiatives How hallucinations are derailing Gen-AI projects in sectors like law The people, data, and leadership gaps that block AI from scaling Sector-specific roadblocks in law, healthcare, finance, and retail The top compliance and reputational risks UK leaders are concerned about The essential building blocks for long-term AI adoption Frequently […] - [Testimonials](https://imobisoft.co.uk/testimonials/): Testimonials Wondering how Imobisoft can help you? See firsthand how we’ve transformed the lives of our clients. Read authentic testimonials from real people who’ve benefited from our services. Web & App Development & UI/UX Design for Energy Supplier THE PROJECT Mobile App Development UX/UI Design Web Development $200,000 to $999,999 Apr. 2016 – Ongoing PROJECT SUMMARY An energy supplier hired Imobisoft to provide web and app development. Their efforts also include UI/UX design for a platform that allows salespeople to streamline their processes. 5.0 Quality 5.0 Schedule 5.0 Cost 5.0 Willing to Refer 5.0 THE REVIEW ”We’re very satisfied with the design […] - [Umbraco](https://imobisoft.co.uk/umbraco/): Imobisoft specialises in Umbraco CMS website development, leveraging the power of this open-source content management system built on Microsoft’s .NET framework. Known for its flexibility, scalability, and user-friendly editing interface, Umbraco CMS enables businesses to create high-performance, custom websites that meet their unique needs. It allows both developers and content managers to work efficiently, offering a seamless editing experience while providing developers with the flexibility to create tailored solutions. The system is ideal for businesses that require a powerful, easy-to-manage website. With its customisable features, Umbraco offers the freedom to design solutions specific to the needs of the business while maintaining […] - [Blog Signup Thank You](https://imobisoft.co.uk/blog-signup-thank-you/) - [Bramble Hub Partnership](https://imobisoft.co.uk/bramble-hub-partnership/): Current frameworks Imobisoft has access to: NHS Digital Solutions – AI & Automation NHS England Health Systems Support Framework (HSSF) NHS London Procurement Partnership IT Management & Technology – DN412674 Other frameworks: G-Cloud Services Framework – RM1557 Technology Services 2 – RM3804 Data and Application Solutions – RM3821 Automation Marketplace – RM6173 Digital Outcomes and Specialists 5 – RM1043.7 - [Our Work](https://imobisoft.co.uk/our-work/) - [Bespoke AI Software Development Company](https://imobisoft.co.uk/): We are a full-service Mobile App & Software Development Company based in Coventry. Imobisoft has defined itself by its ability to innovate and deliver quality projects to all of our clients. Initially focusing primarily on web development and marketing services, the company quickly expanded to incorporate various aspects of software development, Machine Learning & AI. As the skillset of the team grew, so too did its capacity for adapting to changes in the software environment. Imobisoft was one of the frontrunners in bespoke software development and has established a reputation for itself as a deliverer of quality enterprise, commercial and consumer […] - [Thank You](https://imobisoft.co.uk/thank-you/) - [Accessibility](https://imobisoft.co.uk/accessibility/): With the growing importance to have a website which is accessible to all users , Imobisoft  recognizes the importance of providing a website that is accessible to everyone, including its clients with disabilities. To this purpose , we are working to satisfy generally recognized guidelines for website accessibility as embodied in the Worldwide Web Consortium’s Web Content Accessibility Guidelines (WCAG) 2.0. This statement is meant to provide an overview of some of the accessibility concepts we are including, and features we are implementing, to help clients with disabilities navigate and utilize the Imobisoft  website. These features – which incorporate key concepts […] - [Cookies Explained](https://imobisoft.co.uk/cookies-explained/): Cookies are small files that are downloaded to your computer, and that allow Imobisoft to collect aggregate statistical information. They are not in any way harmful to your computer, nor are they capable of personally identifying you. Rather, they are only capable of collecting anonymous information, and letting us know basic information about your visit. COOKIES A cookie is a small piece of data that is delivered to your computers’ hard drive when you visit a site run by Imobisoft, or that includes advertisements or search results served by us on another site. No personal information is stored within the cookie. […] - [Privacy Policy](https://imobisoft.co.uk/privacy-policy/): Privacy Policy Imobisoft  respects your right to privacy. We understand the sensitive nature of privacy issues and the company takes measures to ensure that the confidentiality of our clients and web users is protected. Imobisoft does not distribute, sell, or rent any of the information collected about our website users or clients. By using the Imobisoft  site and products, you indicate your agreement to the collection and use of your information by Imobisoft as outlined in this privacy policy. Please note that this policy is subject to change and updates will be posted on this page when there has been a […] - [Contact Us](https://imobisoft.co.uk/contact-uss/) - [Careers](https://imobisoft.co.uk/careers/): Work With A Talented Team Imobisoft has established itself as one of the leading mobile app and enterprise software developers in the UK, having worked with the likes of the NHS, Coventry University and many more. Our team is constantly evolving, creating a fertile working environment that is always welcoming of new talent and fresh ideas. We are looking towards building on our success by offering opportunities to people who wish to join a truly elite team that loves what they do. Bring Your Talents To The Fore Do you thrive when challenged? Do you want a meaningful career that allows […] - [News](https://imobisoft.co.uk/news/) ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/imobisoft.co.uk/mcp) [comment]: # (Generated by Hostinger Tools Plugin)