Mobile app development is much more complex than many people realise. If you don’t prepare properly, you can expect a faltering development process that results in an app that doesn’t meet your needs.
This brings us to the question of what you really need to know before you start developing a mobile app. Here are five things that you must nail down before you pass the project onto a team of mobile app developers.
Everybody has goals when they head into a development project, but you need to define them. Write your goals down on paper and make sure that your development team knows what you want to achieve with the app.
The key here is that your app shouldn’t have too many goals. In fact, we recommend whittling your list down to a top three goals that you would like to achieve. These should be the primary objectives. Other goals may follow, especially if you adopt the Agile development methodology, but keeping it simple at the start will really help your development team focus on the project.
What Your Competitors Are Doing
With 2.2 million apps on the App store, it’s very difficult to come up with something so completely unique that at least part of it hasn’t been seen in a mobile app before. Even so, your app needs to have a unique selling point, which means you must know what your competitors are doing.
Examine any apps that your direct competitors have released, as well as apps from the major players in your industry. Find out what they do well and what they struggle with. You can use this information to influence the development of your own app.
Determine the Development Direction
You also need to set which technology you will use to create the app ahead of time. Work with your developers to discover which technology will be best suited for the features you want to include. For example, choosing the wrong coding language could delay the project, resulting in an app that doesn’t do what you need it to do.
Develop a Marketing Strategy
Building a great mobile app is only the first step. It’s your marketing that will determine whether the app succeeds or not.
The key here is that you need to let your users know that the app is on its way. If you don’t start marketing the app before its release date, you’ll fail to generate any buzz for it. Build a marketing strategy that covers the app from before launch, through to the post-launch period.
Analysing the App
If you don’t pay attention to the user data your app generates, you’ll have no idea how well it performs or what might be turning people off from your app.
Decide on the analytics program that you will use ahead of time. Again, your mobile app developers can help you find a program that delivers the information that you’re looking for.