Why we were engaged:
GSK’s B2B customers such as Tesco, Lloyds Pharmacy & Boots receive rebates on volume-related order metrics. Customers were logging into an outdated system which lacked basic functionality and lacked integration into GSK’s tech stack, meaning utility and therefore engagement was low.
The GSK brand team and senior leadership saw an opportunity to create and scale a bespoke software system that would address bottlenecks in the process whilst enhancing their customer engagement.
They recognised that creating a cloud based platform with integrations into the GSK tech stack was key to access real-time, accurate, sales information to both clients and management, yet moreover – the centralisation of data. Early on it became clear a key business outcome was to enable software automation so the transformation of internal and client processes was realised.
At the same time, user experience was suboptimal with low levels of engagement from clients. Functionality meant value add from using the platform was debatable. We also needed to map, challenge and streamline to progress the current service delivered whilst updating the front-end to reflect the growing expectations from digital products, even in a B2B environment.
Our heritage in delivering healthcare applications meant we were a natural partner to replace an existing customer-facing web portal and we were assigned as a partner for the end-to-end build.
What we did:
Analysing sales performance with Machine Learning:
With the system being at the heart of GSK’s B2B operations, with full integration into the supply chain, sales CRM and customer portals – this created a central point for data to be collected and for machine learning processes to feed insight.
Let’s chat about how we can help you. Fill in the details and we’ll get back to you as soon we can.
Our helpline is always open to receive any enquiry or feedback. Please feel free to contact us via email or use the form and we will get back to you as soon as we can.