The Four Signs That Your Business Needs Automation

Automation is the big topic on every business owner’s lips right now. So many of the major players are automating processes so that they can save time and money. Any task that’s menial or relies on a single process is a great candidate for automation.

So why haven’t you looked into it yet?

Maybe you think that automation couldn’t benefit your business. But you’re probably wrong. In fact, if you’ve noticed any of these four signs then your business is a prime candidate for some form of automation.

Sign #1 – You’re Overworking Your People

Every business calls on their people to put a little overtime in every now and again. But when overtime becomes a regular thing, it’s a sign that there’s something wrong with your processes.

Here’s the simple truth. Your business takes in more data than it ever has before. And that usually means a lot more admin that your people have to deal with. Couple that with business growth and you’re soon going to find that you hit capacity.

Automation can help you to deal with a lot of the administrative tasks that are bogging your people down. And that means that they have more time to dedicate to your customers and to helping you grow the business.

Sign #2 – Costs are Spiralling

What’s the first thing that you do when you start to struggle to keep up with your work?

You look for more help. That might take the form of hiring new people or outsourcing some of your work. But whatever choice you make, there’s one constant.

It costs money. A lot of money.

You may find that you’re spending so much money just to keep up with your own business that you’re almost collapsing under the weight of your own success.

That’s a sure-fire sign that you need automation to help you make processes more efficient. More efficient processes means you’re spending less on bringing in help so that you can keep up.

Sign #3 – You’re Struggling to Keep New People

You may not realise it, but you’re business’ processes play a huge role in a candidate’s decision in terms of whether they want to work for you.

If they start their first day and see that you have inefficient processes, they’re going to think twice.

In the worst scenario, those candidates are going to walk away.

If that keeps happening to you, it’s a sign that something’s not right. Usually, this means you need to modernise, which is where automation comes into play.

Sign #4 – You’re Losing Customers

How well do you follow up on communications with your customers?

If you’re not following up with everyone, you’re losing sales opportunities. And the larger your potential client list becomes, the harder it is to keep up.

Keeping legacy systems that don’t work in place means that you’re losing customers. And that’s a sign that you need automation.

Now, you just need help with automating your business process. Imobisoft is here for you. Get in touch with the team today if you’ve noticed any of these signs in your business.

The end of the year is fast approaching. It feels like it was only yesterday that we were looking forward to what 2018 would bring. Now, we’re just a couple of months away from the end of the year.

That can only mean one thing.

We need to take a look forward at the mobile app trends that you need to know about in 2019. After all, apps evolve constantly. If you’re not keeping up, you’ll fall behind your competitors.

So without any further ado, let’s get right into the list.

Trend #1 – 5G is on its way

It’s been rumoured for a long time, but it looks like we’re finally going to see some progress when it comes to 5G.

The major networks have all been conducted tests on the superfast 5G networks. Plus, we’re expecting to see the first set of 5G devices appear during the early months of 2019.

What does this mean for mobile app developers?

You need to be sure that your apps are compatible with this new wave of high-speed internet. 5G will also offer you the chance to include new functionality and security features into your apps. For 2019, you may have to strike a balance between creating apps for the future and ensuring that they still work on 4G connections.

There are a lot of different technologies that may come off the back of the introduction of a 5G network. You may have to prepare to implement things like augmented reality and 3D gaming as you never have before.

Trend #2 – The Rise of AI

We’ve already seen a new wave of apps that use artificial intelligence in 2018. However, 2019 may be the breakout year for the technology. We see AI evolving from being a slightly gimmicky feature to something that’s going to be essential for a lot of mobile apps in the future.

There are plenty of reasons for this. Some estimates claim that the use of chatbot AIs can save businesses up to $7.5 billion per year. That means a lot of companies are going to want to implement them on their websites and mobile apps. The technology behind these bots looks set to improve too, which will increase demand further.

AI also allows for more personalised app experiences, which is a major issue in the current market. You can use the tech to make your apps more personal to the people who use them. Plus you can use AI to figure out what people want, which helps with further development.

Trend #3 – No VR Just Yet

Augmented Reality (AR) exploded onto the scene with Pokémon Go. Today, there are loads of apps that use the technology to their advantage.

That leads to the obvious question – what about Virtual Reality (VR).

We think that it may still be a little bit too early to start incorporating VR into your mobile apps. While the tech has gained popularity in recent years, it’s still not quote gone mainstream. Plus, it’s very difficult to implement VR into a mobile app in a cost-effective manner.

AR is expected to go from strength to strength though. Both Apple and Google have showcased some new AR demos in recent months, with both also working on creating new toolkits for the technology that makes it easier to implement and enhances your offering.

So stick with AR for now. VR is still quite a way away from becoming accessible enough for mobile devices.

Trend #4 – On-Demand Apps Will Continue to Soar

We’ve seen the likes of Uber make huge waves in the transportation industry. We’ve even seen them take their first steps into the food delivery sector with Uber Eats. That’s opened the floodgates for a host of on-demand services that handle everything from laundry through to pest control.

The on-demand sector experienced massive growth in 2018 as it became a multi-billion dollar industry. We’re expecting to see a further rise in 2019 as consumers grow more used to the idea of being able to get what they want right now using their smartphones.

That’s going to change the way that you offer your services. If you can provide something on-demand, 2019 may be the year for you to build an app for it.

Trend #5 – More Apps for Wearables

The rise of smart watches and fitness trackers have caused an explosion in the wearables sector. Better yet, all of these wearables require mobile apps that link to them so that users can see the data they generate.

Industry analysts expect to see a near-40% growth in this sector throughout 2019, which means there’s an opportunity available for many business owners. There are going to be a lot of new and innovative wearables on the market by the end of 2019 and you may be able to develop the apps that people use with them.

Trend #6 – App Security Will Still be a Concern

2018 saw a 20% rise in the amount of mobile malware in the world, which means security needs to be at the top of the agenda for any mobile app developers.

Development will have to factor in a lot of risks, from data storage security through to DDOS-attacks. That means a lot more work has to go into securing your apps before you send them onto the market.

This is an ongoing mobile app development concern too. The techniques that hackers use evolve constantly, so it’s likely that we’re going to see a rise in the number of businesses that employ teams with a specific focus on mobile security.

The Final Word

2018 has been an amazing year for mobile app development. We’ve seen the emergence of plenty of new technologies that will influence the ways we develop apps for years to come.

The above are the six trends that developers and their clients need to know about as we head into 2019. A basic app isn’t enough anymore. You need to consider how the industry will evolve as well as what’s happening right now.

The Imobisoft team is at the forefront of mobile app development in the Midlands. Get in touch with us today to create an app that ensures you’re ready for 2019.

A mobile app represents an opportunity for your business. It’s a way to boost engagement and further your business objectives.

However, building an app is a complex project that requires a lot of planning and forethought. Unfortunately, many businesses make mistakes that cause their apps to fail, which mean they spend thousands and go nowhere.

We want to ensure that doesn’t happen to you. Here are five mistakes that you need to avoid when developing a mobile app.

Mistake #1 – Including Too Much

Many businesses feel like their mobile apps need to contain everything that their websites contain.

That’s simply not the case. A good app offers the most essential tools that the user needs without clogging the app up with stuff they’ll never use. Including too much makes the app more difficult to navigate and ends up overwhelming the user.

Remember that you can always include links for further information. Plus, an agile development methodology allows you to add updates as time goes on.

Mistake #2 – Poor Planning

What do you hope to achieve with your app?

If you can’t give a clear answer to that question then you need to pause development and go back to the drawing board.

Poor planning leads to the ruin of many a promising app. You need to know who your audience is and what it wants. Moreover, you need to understand how you’re going to deliver it to them.

Otherwise, you end up with a directionless app.

Mistake #3 – Poor Testing

This is a common one for two reasons.

The first is that many businesses feel the excitement building as their app progresses. They’re so keen on getting it out of the door that they start to cut a few corners along the way. Testing is one of the first things to go. After all, it’s done during the development process, right?

The second is that testing adds a few weeks to the development process. Businesses that are under time constraints often skip it just to hit deadlines.

Whatever the case may be, deciding not to test is always a mistake. You need to check the app across every platform it’s available on. Testing needs to be structured so that it checks every single aspect of the app.

Mistake #4 – Ignoring the Feedback

Your early adopters are the greatest source of feedback that you’ll receive. They walk into the app with no prior expectations, which means the feedback they provide is based solely on their experiences. Later users offer valuable feedback too. But their opinions may be clouded by reviews and because they know where to go to see any faults.

Pay attention to your feedback. Listen to what users have to say and develop fixes for any issues that cause concern.

Mistake #5 – Choosing the Wrong Developers

Going cheap is not always the way to save money. Often, app developers at the budget end of the scale will make mistakes that cost a lot of money to fix later on.

It’s best to go with a developer who has experience and will work with you for the entire process. Imobisoft can help. Get in touch with our team to find out how.

We’ve spoken about business automation at length in previous articles and it’s a service that the Imobisoft team offers to companies of all sizes.

However, you may not full understand the potential of automation. In particular, many business owners don’t realise just how many processes they can automate as long as they have the right guidance.

That’s why we’ve decided to highlight four processes that you can automate to experience a range of time and cost benefits.

Process #1 – Sales Leads Processing

Your sales leads likely already go into a CRM of some description. But it’s your sales staff who have to determine where that lead is in your sales funnel. That means a lot of time messing around with the CRM and less time spent talking to customers.

Automation can help with this because it can identify where the lead is on your funnel. You can even use it to do things like automatically send emails to customers at certain stages or remind you to call hot leads at certain times.

Process #2 – Document Reviews

Many businesses produce a range of standard documents that they send out to clients. While this may primarily feature templated content, there are usually sections that you need to fill out with certain details. Putting the wrong information into a document or contract could sour a business relationship.

With automation, you can automatically check documents against the information that you have in your system. This lowers the risk of human error causing issues. Some forms of automation are so advanced that they can even generate and edit documents for you.

Process #3 – Customer Service

This is the process that most think about when they’re considering automation.

There are many aspects of your customer service that you can automate. The use of a chatbot on your website allows you to automate the answering of common questions. When combined with an AI, business automation also allows your systems to learn more about customer requirements. This leads to even more detailed answers.

However, automation can also be as simple as recording phone messages for people who call into the business. You can use an automated system to manage the call and direct it to the right person, where appropriate.

Process #4 – Task Assignment

You may have a large people that rely on you to assign tasks for them every day. Depending on the size of your team, this can take several hours. You need to make sure the right people are free at the right times and manually assign all of the work.

Automation takes care of that. Simply enter tasks into the system and allow it to take care of the assigning for you. Automated systems also offer greater transparency. Plus, they can send out reminders and track progress for different tasks.

The Final Word

Automation saves time and ensures your business runs more efficiently. You can use it to make sure you stay on top of lead progress and to keep your people working as productively as possible.

Now, you just need to get started. Get in touch with the Imobisoft team today to discover how business automation can help you.

Think With Your Finger (And Four Other Tips for Building a Mobile-Friendly Website)

There’s no denying that mobile-friendly is the way to go if you’re looking to design or redesign a website. In fact, it’s absolutely essential in the modern age.

Everybody owns a smartphone and the odds are high that most people will use their phone to look at your website. In fact, 2017 saw mobile break through as the most popular way to access websites, with 50.3% of all website traffic coming from mobile devices. 2018 looks set to continue that trend. According to Statista, mobile has accounted for 52.2% of all website traffic so far this year.

So, why don’t you have a mobile-friendly website?

A poor mobile experience makes your business appear unprofessional. People hit a bad website and immediately bounce away because you haven’t catered to their needs.

Those are potential customers that you’re allowing to slip through your fingers. More importantly, that’s now over half of the people that come to your website that you’re not catering for.

You need a mobile-friendly website. And with these tips, you’ll be able to build one.

Tip #1 – Think With Your Finger (Or Thumb)

This is a crucial aspect of designing a mobile website or a mobile app. If a required action isn’t something that you can do easily with your finger or thumb, it’s something that you need to change.

Speed and efficiency are the key when somebody’s browsing a mobile section. People don’t want to spend ages pinching screens and scrolling to get to the important information. They want it at their fingertips…literally.

This extends to specific aspects of design too. Let’s say that you have an important CTA button on one page of your website. That button needs to be bold enough for people to notice it and big enough for people to press it without having to worry about pressing something else.

It may seem like a little thing. But design that doesn’t take how people use mobile devices into account can seriously damage your website or app’s conversion rates and usage figures.

Tip #2 – Don’t Build it Separately

During the advent of mobile technology, people tended to keep their desktop websites separate from their mobile ones.

That’s an outdated methodology. Today, we have responsive design tools that allow us to create a single website that displays as you need it to across all devices.

That’s important too because maintaining two websites is a massive burden. If you go the separate route, that means you have to do everything twice. Every update, server issue, or technical work means double the amount of hours spent than you really need to spend.

Of course, that makes your business less productive. And that means that having separate sites is actively costing you money in a world where a much better solution exists.

Embrace responsive design tools when building your website. You’ll appreciate how much easier everything is once you have a single website to work from.

Tip #3 – Always Go For Speed

Optimisation is the key with every aspect of mobile development, whether you’re building a website or a mobile app. If you’re using elements that take an eternity to load, you’re essentially telling users to bounce away and try another option.

Speed is of the essence, so optimise wherever you’re able. You want loading times to take less than a couple of seconds. That’s because every 100ms of delaying could cost you 1% of the people who come to your website. That means you lose 10% of visitors if your site takes a second longer than it should to load.

Thankfully, there are plenty of tools that you can use to check your site’s speed. Pagespeed Insights is an excellent example. It shows you how long the page takes to load and what you can do about it.

Here’s a bonus tip. Images are often the cause of slow load times. Don’t use multi-megabyte images throughout your site. Instead, use smaller JPEG images to optimise load times. You still want to go high-res. Most mobile screens display crystal clarity. But you need to strike a balance.

Tip #4 – Keep Content Simple

People will only spend a finite amount of time looking at their phones. If you’re bombarding them with reams of content that doesn’t contain any important information, they’re going to lose interest.

This may mean adapting your content strategy to suit the mobile user. And again, this applies to both mobile websites and mobile apps. Keep things short, simple, and scannable. Highlight the important points and make them as early as you can.

That’s not to say that you don’t need the long content pieces too. People will still want useful insights and tips that drill down into the heart of their problem. But you need to cater some content to mobile users. Provide a quick answer or demonstrate that you have the solution. Keep it simple and you’ll keep mobile users engaged.

Tip #5 – It’s Not a One and Done Thing

Again, this tip applies to any mobile solution that you build.

You cannot just make it and leave it. Technology advances at such a rapid pace that a site that’s brand new today may be completely out of date in a years’ time.

It’s wise to adopt toe AGILE methodology when building a mobile website. Get it up and working, then making repeated iterative updates so that you’re constantly improving the user experience.

Keep an eye on the latest trends in mobile design and make sure to jump on any that are taking off. You don’t want your website or app to seem dated in the eyes of users. Plus, you’re on the constant lookout for new devices that create new challenges for your website. Keep updating and improving to ensure your site or mobile app performs to its peak potential.

The Final Word

That’s just a little insight into how you can build a mobile-friendly website. Now, you need to work with a team that can help you to achieve your goals.

Contact Imobisoft today to find out more. We can guide you through everything that you need to know to create a great mobile experience for your users. spoken at length in recent posts about the benefits of business process automation (BPA) for your business and how you can introduce BPA into your business without causing issues.

However, we also understand that there are many, particularly those who run more traditional businesses, who may not have even heard of the concept.

In this article, we’ll unravel the mysteries of Business Process Automation (BPA) for those who haven’t heard of it before so that you’ll have a better understanding of why it’s something that your business may benefit from.

What is it?

Let’s start with the most pertinent question – what is BPA?

The technical definition is that BPA is a workflow approach that a business can use to apply a level of systemisation to its general business processes. BPA uses modern technology to allow a business to automate many tasks. In doing so, it also helps you to better organise the time of your people.

When implemented correctly, it allows for greater efficiency within your business.

It sounds complicated, so let’s simplify it a little.

BPA is a lot more than the record and data management systems that many businesses currently have in place. It’s essentially an advanced set of automated processes that allow you to deliver better services to your clients.

For example, let’s imagine that your business attracts customers through canvassing. Your canvassers collect customer details, they get sent to the office, and then somebody enters them into your system. After that, you have to keep track of the status of that customer and manually react to any changes with that lead.

BPA can automate a lot of those processes. Your canvassers still collect the details. But then your BPA system can handle the data entry portion. Better yet, when programmed correctly, it can do it without being susceptible to human errors. An advanced system can also track the lead’s progress for you and may be able to do things like arrange phone calls or send out automated emails on your behalf.

Simply put, it takes a lot of the legwork out of working with clients. This frees up your people to work on other tasks. For example, your sales force can spend more time interacting with customers and less time dealing with the paperwork that’s attached to them.

That’s just one example of how BPA can work for your business. There are plenty of others. You can use BPA to automate all sorts of processes, such as checks on your technical systems. Anything that’s a manual and fairly repetitive process can receive an efficiency boost from a BPA system.

How do You Implement it?

That’s where you’re likely to need a team that can support you in the implementation. Although BPA will drive up efficiency in your organisation, implementing it isn’t as simple as installing a new piece of software.

You’ll have to ensure that your BPA system is configured so that it can work alongside your current systems. Furthermore, you have to define the processes you want BPA to work on before it can analyse and optimise them for you.

Or to put it another way, BPA first automates your processes and then improves on them.

But to do that, you need help. That’s where the Imobisoft team comes in. We understand the complexities surrounding BPA implementation and can help you to introduce it to your business without causing issues.

Automation may sound like the latest buzzword in business. But it’s a very real thing that can save your company oodles of time and money.

We’ve covered the benefits of business automation in a previous article. But you can’t experience those benefits if you don’t implement automation into your business effectively. Here are five tips on introducing automation into your business.

Tip #1 – Involve the Entire Team

There are a lot of horror stories that your team can conjure up about upcoming automation. They may worry that it will lead to some of them losing their jobs, which can make it all the more difficult to get them on board with the process. And a team that doesn’t support the idea makes it all the more difficult to implement automation successfully.

To remedy this, be transparent with your team from the off. Discuss why you’re looking to bring automation in and involve the team in every step of the process. Ask for their feedback and help them understand how automation benefits them, as well as the company.

Tip #2 – Define Success

Without an end goal, every plan is doomed to failure.

It’s the same for automation. If you don’t know what you want to achieve from the process, there’s no point trying to implement it. You’ll just be firing into the dark in the vain hope that you hit a target.

Automation only works when you know what you want to automate and what the process needs to achieve for you. Define these two things and you’ll have a much better chance of a successful implementation.

Tip #3 – Plan Well Ahead

Automation isn’t just something that you can adopt with the flick of the switch. As with any wholesale business process change, it requires several months of planning. Remember that automation may change the way that your people work. They need to know what they’re doing, which usually means they need training.

The key is to plan well ahead. Create a defined schedule for implementing automation and ensuring that everyone in the company adapts to the new processes. Many choose to stagger the implementation so that they can introduce their people to some new processes before unveiling the entire system.

Tip #4 – Don’t Only Look at Broken Processes

You may have a few processes in mind for automation that you can easily define as broken. They’re slow, clunky, and lead to mistakes.

That’s the obvious stuff. What isn’t so obvious is how you can use automation to drive efficiency in a process that actually works well. The old saying of “if it ain’t broke, don’t fix it” doesn’t apply with automation. There may be a chance to improve a good process with the proper use of automation.

Tip #5 – Prioritise Security

Automation means the introduction of an array of new security protocols into your business. You’re likely using new systems, which gives malicious people a chance to cause issues if you don’t understand them correctly.

Proper security starts with your supplier. Make sure that they understand the system, the security features that it needs, and how to teach you more about it. Don’t skimp on security. Remember that automation makes things easier for you, which makes things easier for attackers when you’re not prepared to defend your new systems against them.

Of course, the best advice is to work with a company that understands business process automation and can help you to define what you need from it. That’s where Imobisoft can help. Call our team today to learn more about how you can use automation to your advantage.

As technology has advanced, the field of business process automation has blossomed. In days gone by, you’d have employed dozens, or even hundreds, of people to handle repetitive manual tasks. Today, you can trust automation to handle that stuff for you.

Of course, there are some who fear the increasing rise of automation. Many claim that increased business process automation leads to job losses in a variety of sectors.

Such claims should certainly be treated with respect. It’s likely that automation will lead to job losses in some sectors. But it’s also likely to compensate for this by creating jobs in a variety of sectors too. For example, the maintenance of the technology needed for automation requires skilled employees.

But this article won’t focus on the potential negatives. Instead, we want to focus on the benefits that business process automation can offer to businesses just like yours. Here are six for you to think about.

Benefit #1 – Increased Quality

While many manual tasks may appear fairly simple, there is always a margin of error involved. For example, somebody who inputs data may misread a figure or miss an important piece of information. An individual error like this may not cost much in the short-term. But you’ll feel the costs as such errors mount up. They may directly cost your business money. But such errors can also cause issues with your customer relationships or prevent you from following up on important leads.

Automation does away with the human error that leads to these reductions in quality. You program your system with an in-depth understanding of the task at hand. From there, you can trust it to not misread data or miss anything out. The automated system follows the process to the letter every single time.

This leads to an increase in the quality of your data. As a result, businesses benefit from greater accuracy, which reduces costs and allows them to provide better services.

Benefit #2 – The Time Savings

The sheer volume of data that the average business has to process is pretty staggering. The advent of Big Data has only increased those volumes in recent years. In some cases, businesses have to dedicate valuable human resources to completing manual tasks that relate to this data. This could mean that some of your most talented people can’t dedicate their time to the work that they’re best at.

Business process automation means that you don’t need to spend valuable hours on these manual tasks. As a result, your people can focus their efforts on tasks that offer a more direct benefit to the business.

Take a salesperson as an example. You want this employee spending as much time as possible talking to customers and as little as possible dealing with data entry. An automated system allows the salesperson to focus on sales, rather than manual tasks.

Benefit #3 – Superior Data Analysis

An added benefit to the increased quality mentioned earlier is that you can have more trust in the data that you record.

This comes to the fore when you analyse the data. Many businesses use their data to identify trends in their sectors, which helps them to develop strategies for growth. If you have faulty data, you may miss an important trend or misread the market. This leads to the implementation of strategies that don’t serve the business’ aims in the long run.

High-quality data leads to more accurate analyses. As a result, you can feel more confident in the fact that you’ve based your decisions on good data. These decisions then offer greater benefits to your business.

Benefit #4 – Increased Visibility

With manual processes, there’s always a loss of visibility at some point in the chain. The data or task passes onto a person, who then has to work with it. You typically can’t see what’s happening with that data or task during this work period.

That’s not the case with business process automation. Your system makes what’s happening with tasks and data completely visible at every stage of the process.

This doesn’t just benefit you in terms of being able to see that the job’s getting done. It also means that you can analyse the system to identify issues that may affect the wider process. As a result, business process automation leads to you being able to improve your company’s wider internal business processes.

Benefit #5 – Less Paper Needed

When combined with a document management system, business process automation allows you to create a paperless company. This offers a number of benefits of its own.

Chief among them is that it creates easily accessible central locations for all of your important documents. This means that your people don’t have to waste time rifling through drawers and filing cabinets to find the documents that they need. Instead, they can trust the system to file important documents for them and make them accessible as needed.

But that’s not all. The increasing trend towards environmentalism and green operation isn’t just a cost-saving tool for businesses. It’s also something that you can highlight in your branding. Going paperless by using business process automation means that you have another angle that you can take when constructing your marketing materials.

Benefit #6 – Lower Costs

As with every business decision, the bottom line is the most important factor. If business process automation cost you money, it wouldn’t be worth implementing.

The above benefits show that this isn’t the case. You’ll have a fast and efficient system that can deal with data and tasks at a much faster rate than the average person. Moreover, the people who had to spend time on these tasks now have time to work on other aspects of the business. This means you’re putting their talents to better use, which often leads to an increase in revenue.

The long-term cost benefits of implementing business process automation far outweigh the short-term investment that you have to make.

The Final Word

Business process automation can help you to save time and money while improving your business operations.

At Imobisoft, we can help you to automate common business processes. Get in touch with our team today to find out more.

So your mobile app developers have delivered the final product and you’re ready to send it out to the App Store and Google Play. You’re confident in the quality, but then the numbers start rolling in. Despite how good your app is, people aren’t latching onto it.

It happens all of the time. Usually, the lack of a good post-launch strategy is the culprit. Here, we’re going to look at five tips that will help you make the most of your mobile app after launch.

Tip #1 – Focusing on Users over Retention

Many people look no further than the downloads when checking the success of their mobile apps. After all, if lots of people download the app, it’s instantly a success.

That’s not necessarily the case. Retention is key to helping you form your post-launch strategy. The retention figures show you how many people keep the app and use it. For all you know, those downloads could end with everybody deleting the app in short order. If that’s happening, you need to change things.

Check the retention figures to see if people are actually engaging in the product.

Tip #2 – Providing No Updates

If you launch a mobile app with no buzz, it gets lost in the ether. There are millions of apps for your potential users to choose from, so you must give them a reason to choose yours.

Build stories around your mobile app before launch. However, don’t shirk your responsibilities after the launch either. People want to see that you’re supporting the app after they’ve downloaded it. Update them weekly, talking about any new features you’re working on or offering tips on how to use the app. This keeps users engaged and provides you with a means of drawing new users into the fold.

Tip #3 – Respond Directly to Feedback

Social media is one of your most powerful tools after launching a mobile app. You can use it to generate a following, which leads to people sharing content related to the app.

However, social media is also important for customer service. It’s where many of your users will go to talk about your app, often directly to you. Make sure you have a dedicated page for the app, and people who can respond to customer queries. Build a reputation for solving problems and you’ll strengthen your brand, thus strengthening the app.

Tip #4 – Use Your Update Space

The various app stores offer you some space to talk about your updates. However, many app owners just use this to mention that the latest update fixes some bugs.

Your update space doubles as a marketing tool. Tell people what you’ve fixed, but also encourage them to download the app. If you’re offering a free trial, or something similar, mention it in your update space.

Tip #5 – Don’t Overdo Push Notifications

Push notifications can help you to re-engage users with your apps… when used sparingly. We all have that one app on our phone that sends multiple notifications for each day that we don’t use it. You likely see that app as an annoyance and end up deleting it.

Think about how you react to constant push notifications. This informs you on how to handle the notifications that your own app sends. Simply put, only send push notifications when you have an actual message to deliver to the user.

As well as these tips, you need a post-launch team to help you with marketing and future development. Contact Imobisoft today to give your mobile app a boost.

At Imobisoft, we can help you to develop a chatbot using IBM Watson technology. This chatbot can automate many processes in your organisation, including your interactions with customers.

But that’s not all that the technology has to offer. This article examines six of the key features that an IBM Watson chatbot has to offer.

Faster Research

IBM Watson doesn’t just chat to people. It collects data constantly. Every conversation that it has gets logged and used by the chatbot to inform its answers in later conversations. But you also have access to this data.

As a result, you can use the chatbot for in-depth research. Allow it to collect the data so that you can dedicate your time to acting on it.

Quicker Interactions

The larger your company, the more difficult it is to keep up with all of your customer interactions. In fact, slow customer service is often going to be one of your customers’ biggest pain points.

IBM Watson provides the remedy. It offers rapid responses to any questions that your customers may pose to your company via live chat. It can handle more interactions than an entire team of people and it can do it all quicker than you’ve ever thought possible. With the chatbot, you won’t end up losing customers due to slow response times.

Monitoring Your Systems

IBM Watson isn’t just a chatbot. It’s a complex AI that’s capable of monitoring your business’ systems and processes.

You can put it to use on almost any manual or repeatable tasks. Moreover, the AI learns about the inner workings of your business and can actually alert you when it looks like things aren’t going the way that they should.

It’s Teachable

Many worry about the accuracy and validity of the answers that their chatbots provide. After all, faster customer interactions don’t mean much of those interactions aren’t providing your customers with accurate information.

That’s something that you have complete control of with the IBM Watson platform. You can teach the system about the nuances of your business, which means that it delivers answers that you can feel confident in.

Combining Information

You can use the chatbot to cover specific niches within your company. Or, you can teach it practically everything that the company has to offer. The choice is yours.

It’s this flexibility that makes it such a good choice for businesses that want to incorporate AI into their setups. Your IBM Watson system can be as complex or as simple as you want it to be. When used to its full potential, it can bring together the expertise of every single person in your company.

Stay On Top of Regulatory Changes

Your system doesn’t just have to pay attention to what’s going on within your business. It can also keep track of what’s happening in your regulatory environment.

As a result, you can use IBM Watson to stay on top of any regulatory changes that might change the way that you do business.

Have we piqued your interest about the IBM Watson system? There’s so much more to learn about it. Get in touch with the Imobisoft team today to find out what you can achieve with IBM Watson.

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