Tips for Getting Your App Approved in the App Store

Mobile app development is not as simple as it first appears. Beyond getting the app itself built, you also need to consider the guidelines that the various app stores have in place. If your app doesn’t meet those guidelines, it’s unlikely to receive approval. As a result, you’ll have an app that your customers can’t use because they can’t access it.

In this article, we’re going to take a look at some useful tips that will up your chances of getting your mobile app approved for Apple’s App Store.

Test the App Thoroughly

Apple tests every app that’s submitted to the App Store. Their aim is to find technical bugs or glitches that prevent the app from being used.

Often, these glitches are fairly simple to fix. However, the back and forth between the store and your developers can take up a lot of time. It’s much more time-efficient to conduct thorough testing on the app before you submit it, so it can breeze through Apple’s testing procedures.

Don’t List Future Functionalities

You may be employing an Agile development method to your app, with the intention of adding new features as time goes on. That’s great, but you have to understand that Apple does not allow you to list features that your app doesn’t have yet.

Some people try to get around this by greying out the features that are currently under development. However, Apple will usually catch this and remove your app from the store. As a result, you should only list the features your app currently has when uploading it to the App Store. In fact, it often benefits you to upload the simplest version of your app that you can, then add features later. After all, it’s the initial application process that takes the most time.

Don’t Mention the Price

This may seem like a small issue, but it’s one that has earned refusal for many an app.Mentioning the price of your app in its description is a no-no when submitting to the App Store.

The reason for this is simple. Apple offers the App Store to lots of different countries, all of which have different currencies. Mentioning the price in one currency makes your description inaccurate for all of the rest of the countries you make your app available to. Besides, the app’s price is near the description anyway, so there’s no reason to mention it.

Check the APIs

This is something that you need to do before development begins. Apple has a list of approved APIs that you can use when you develop a mobile app for the App Store.

If you try to use any other APIs, or develop any for use especially for the app, you’re going to run into a roadblock when you try to get your app approved.

Be Polite and Professional

Remember that the app store receives thousands of submissions each week, so you need to show that yours is of a professional enough standard to achieve acceptance.

If you’re rude in any correspondence you have with the store, you lower your chances of getting accepted. Be polite, clear, and professional in all communications.

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